Possible Slogans (they don't necessarily to appear with the logo):
1) Supporting Those That Protect The Flock
2) Protecting The Flock.
The Sheepdog Society (www.imasheepdog.org) is a non-profit organization that will support education, training, and preparedness of law enforcement and educators on the topic of school-based violence by domestic and international terrorists. The organization will also support organizations that support local, state and national law enforcement agencies in the United States. The organization's website will contain blogs and information about school-based violence, school shootings, police shootings, law enforcement in the line of duty deaths, etc.
Educators (daycare through University level)
Police Officers (local, state, national)
Military
This essay explains what The Sheepdog Society is all about. IT IS NOT A LOGO FOR AN ORGANIZATION ABOUT DOGS.
98% of the human population are SHEEP - they go about their business, they aren't agressive, they follow others, and when violence strikes they are scared and seek out SHEEPDOGS to protect their flock.
1% of the human population are WOLVES. They are violent, they don't have a conscience. They seek out sheep as easy targets and want to hurt them for their own gain.
The remaining 1% of the human population are SHEEPDOGS. They walk the "perimeter" of the flock -- and seek out a "righteous" fight with evil. They aren't always liked by the Sheep they protect, but they will honor and safeguard the sheep flock at all cost -- including the loss of their own life. They hate wolves.
The logo needs to have a tie-in to schools, violence, law enforcement, and education. It shouldn't be too "hardcore" military, but it also shouldn't be too "lighthearted" and "pretty." Use of swords, shields, etc. would make sense.
By reading this essay, you'll be able to understand that The Sheepdog Society is NOT about canines, but about awareness, education, news and training of educators and law enforcement on how to protect our citizenry (children=sheep) from foreign and domestic terrorism.
Nice contest I shall have to give it some thought. I see this is your second contest, did you ever get to read this thread it will be a big help to you
Thanks Brendan. This is an amazing site...so many talented people! And the turnaround is amazing given the fact people are working on your logo while you sleep! Your comment prompted me to rank my current designs and provide feedback and direction to a few that need modification. Thanks, and I hope you enter my contest.
#2 is "getting there" visually. I think a bit more complexity with the logo treatment is necessary. Some how a tie-in to a sheepdog perhaps is needed...perhaps the eyes, or the teeth...just some additional thoughts on the visuals...I don't want to guide everyone to that idea though.
Just a reminder to all artists that the focus of this non-profit entity is to financially support and provide training to those that "protect the flock." Those that "protect" the flock are law enforcement and military. The "flock" are school-aged children and other innocents and the unarmed.
The designs are beginning to tie in the themes of "strength"....the "shield" that shows knighthood, "protection" and "honor"....we're still missing themes associated with those that can't protect themselves...the "sheep"..the children...etc.
Please take a look at this link: http://www.mcloonebusinesscards.com/360products.shtml You will see some business cards. Look at the one with the green duotone image of the wolf eye...can something like this be incorporated into an emblem-style logo along with a sword and shield? The eye could be that of a closeup of a sheepdog. Just a thought.
