The Sheepdog Society Logo Design Contest

The Sheepdog Society has selected their winning logo design.

For $250 they received 125 designs from 26 different designers from around the world.
Contest
Logo Design Brief
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MichaelG
United States

What We Do

Possible Slogans (they don't necessarily to appear with the logo):
1) Supporting Those That Protect The Flock
2) Protecting The Flock.

The Sheepdog Society (www.imasheepdog.org) is a non-profit organization that will support education, training, and preparedness of law enforcement and educators on the topic of school-based violence by domestic and international terrorists. The organization will also support organizations that support local, state and national law enforcement agencies in the United States. The organization's website will contain blogs and information about school-based violence, school shootings, police shootings, law enforcement in the line of duty deaths, etc.

Industry

Media

Top Three Things to Communicate

#1 - Strength
#2 - Protection and Safety
#3 - Education/Knowledge/Training

Our Target Audience:

Educators (daycare through University level)
Police Officers (local, state, national)
Military

This essay explains what The Sheepdog Society is all about. IT IS NOT A LOGO FOR AN ORGANIZATION ABOUT DOGS.

98% of the human population are SHEEP - they go about their business, they aren't agressive, they follow others, and when violence strikes they are scared and seek out SHEEPDOGS to protect their flock.

1% of the human population are WOLVES. They are violent, they don't have a conscience. They seek out sheep as easy targets and want to hurt them for their own gain.

The remaining 1% of the human population are SHEEPDOGS. They walk the "perimeter" of the flock -- and seek out a "righteous" fight with evil. They aren't always liked by the Sheep they protect, but they will honor and safeguard the sheep flock at all cost -- including the loss of their own life. They hate wolves.

The logo needs to have a tie-in to schools, violence, law enforcement, and education. It shouldn't be too "hardcore" military, but it also shouldn't be too "lighthearted" and "pretty." Use of swords, shields, etc. would make sense.

You can learn more about this ideology by reading an essay here: http://www.killology.com/sheep_dog.htm

Color Preferences

Red, Black, Gray, Tan (optional), White

Our Ideas and Additional Information:

By reading this essay, you'll be able to understand that The Sheepdog Society is NOT about canines, but about awareness, education, news and training of educators and law enforcement on how to protect our citizenry (children=sheep) from foreign and domestic terrorism.

http://www.killology.com/sheep_dog.htm

Themes

Masculine
Serious
Gray

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Discussion

Discussion

Brendan
South Africa
Nice contest I shall have to give it some thought. I see this is your second contest, did you ever get to read this thread it will be a big help to you

http://logotournament.com/forum/general_discussion/914?page=1
13 years ago
MichaelG
United States
Thanks Brendan. This is an amazing site...so many talented people! And the turnaround is amazing given the fact people are working on your logo while you sleep! Your comment prompted me to rank my current designs and provide feedback and direction to a few that need modification. Thanks, and I hope you enter my contest.

Michael
13 years ago
MichaelG
United States
#2 is "getting there" visually. I think a bit more complexity with the logo treatment is necessary. Some how a tie-in to a sheepdog perhaps is needed...perhaps the eyes, or the teeth...just some additional thoughts on the visuals...I don't want to guide everyone to that idea though.
13 years ago
MichaelG
United States
Just a reminder to all artists that the focus of this non-profit entity is to financially support and provide training to those that "protect the flock." Those that "protect" the flock are law enforcement and military. The "flock" are school-aged children and other innocents and the unarmed.

The designs are beginning to tie in the themes of "strength"....the "shield" that shows knighthood, "protection" and "honor"....we're still missing themes associated with those that can't protect themselves...the "sheep"..the children...etc.

Designs are looking good!
13 years ago
MichaelG
United States
Please take a look at this link: http://www.mcloonebusinesscards.com/360products.shtml
You will see some business cards. Look at the one with the green duotone image of the wolf eye...can something like this be incorporated into an emblem-style logo along with a sword and shield? The eye could be that of a closeup of a sheepdog. Just a thought.
13 years ago
lexlogo40513
United States
Michael,
Thanks for holding this contest. It was a great challenge to work. Looking forward to seeing your final decision.

LexLogo
13 years ago