What We Do
Possible Slogans (they don't necessarily to appear with the logo):
1) Supporting Those That Protect The Flock
2) Protecting The Flock.
The Sheepdog Society (www.imasheepdog.org) is a non-profit organization that will support education, training, and preparedness of law enforcement and educators on the topic of school-based violence by domestic and international terrorists. The organization will also support organizations that support local, state and national law enforcement agencies in the United States. The organization's website will contain blogs and information about school-based violence, school shootings, police shootings, law enforcement in the line of duty deaths, etc.
Top Three Things to Communicate
#1 - Strength
#2 - Protection and Safety
#3 - Education/Knowledge/Training
Our Target Audience:
Educators (daycare through University level)
Police Officers (local, state, national)
This essay explains what The Sheepdog Society is all about. IT IS NOT A LOGO FOR AN ORGANIZATION ABOUT DOGS.
98% of the human population are SHEEP - they go about their business, they aren't agressive, they follow others, and when violence strikes they are scared and seek out SHEEPDOGS to protect their flock.
1% of the human population are WOLVES. They are violent, they don't have a conscience. They seek out sheep as easy targets and want to hurt them for their own gain.
The remaining 1% of the human population are SHEEPDOGS. They walk the "perimeter" of the flock -- and seek out a "righteous" fight with evil. They aren't always liked by the Sheep they protect, but they will honor and safeguard the sheep flock at all cost -- including the loss of their own life. They hate wolves.
The logo needs to have a tie-in to schools, violence, law enforcement, and education. It shouldn't be too "hardcore" military, but it also shouldn't be too "lighthearted" and "pretty." Use of swords, shields, etc. would make sense.
You can learn more about this ideology by reading an essay here: http://www.killology.com/sheep_dog.htm
Red, Black, Gray, Tan (optional), White
Our Ideas and Additional Information:
By reading this essay, you'll be able to understand that The Sheepdog Society is NOT about canines, but about awareness, education, news and training of educators and law enforcement on how to protect our citizenry (children=sheep) from foreign and domestic terrorism.