What We Do
Members only golf club (primarily web & mobile app) - providing exclusive course bookings, subscription boxes, and a loyalty program. Target audience is mass affluent golfers who are between 25 - 50 years old. They own luxury goods, are status conscious, and have disposable income. Brand is very important for these consumers.
Greens (due to this being golf focused), Reds, blues, greyscale - we are generally open to color - needs to be unisex, can't be too masculine. We would rather the design drive the color palette.