What We Do
Members only golf club (primarily web & mobile app) - providing exclusive course bookings, subscription boxes, and a loyalty program. Target audience is mass affluent golfers who are between 25 - 50 years old. They own luxury goods, are status conscious, and have disposable income. Brand is very important for these consumers.
Color Preferences
Greens (due to this being golf focused), Reds, blues, greyscale - we are generally open to color - needs to be unisex, can't be too masculine. We would rather the design drive the color palette.