The River CourseLogo Design Contest

Logo Design Contest
Contests / The River Course

The River Course has selected their winning logo design.

For $500 they received 361 designs from 19 different designers from around the world.

Logo Design Brief

Client
GAC
United States
What We Do
The River Course is a championship-level golf course on the resort community of Kiawah Island, South Carolina, USA.
http://www.kiawahisland.com/amenities/golf/the-river-course
Industry
Travel & Hospitality
Color Preferences
Open to any and all appropriate colors.
Our Ideas & Additional Information
IMPORTANT!!!
The client wants to see THREE SPECIFIC APPROACHES:
1) A CLOCK themed icon
2) A DOLPHIN themed icon
3) An ARCHITECTURE themed icon

ATTACHED FILES: One shows early explorations from our internal design staff that you are actually welcome to use, tweak, whatever -- and two that show renderings of the specific clock and club building to refer to when developing your mark. I will also add examples of the type of architectural treatment they are leaning towards.

THE MOST IMPORTANT THING TO REMEMBER: This will be used primarily to sell merchandise: shirts, hats, golf bags, etc. The ICON needs to be powerful; like the Lacoste crocodile or the Polo horse and rider. The art must be strong and able to stand alone without type.
Themes
Masculine
Simple
Luxury

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Discussion

 
GAC
Client
We already held a previous LT contest for this golf course and paid the designer. Ultimately, the client changed their mind and gave the specific instructions I provided in the brief. I will rank the top 2 or 3 of each of the three requested treatments and present them. Thanks!
12 years ago
 
GAC
Client
I have attached another file called "Popular Shirt Logos" to provide an example of the clean, powerful icons they hope to see in this contest. Thanks!

12 years ago
 
GAC
Client
Would love if everyone entered a version of their logo with type, and one without.
Want to be able to see the mark or icon as a stand alone. Thanks!
12 years ago
 
GAC
Client
Excited to see who will come up with great design ideas for the clock and clubhouse! (Information is in the brief and in attached files.) Ultimately, I will show the client the top dolphin ideas, the top clock ideas, and the top clubhouse ideas. Thanks for such great work so far!
12 years ago
 
GAC
Client
***IMPORTANT***
In addition to the Dolphin, the client still needs to see TWO OTHER SPECIFIC logos:
1) A CLOCK based icon (based on the clock on the clubhouse in attached files)
2) An ARCHITECTURE based icon (based on the clubhouse photo in the attached files)
READ THE CONTEST BRIEF page and look at the attached files for reference.
If you have questions, please ask. Thanks!
12 years ago
 
GAC
Client
The client wants to see three different logos: 1) A dolphin 2) an abstract of the clock in the photo attached to the contest brief page, and 3) an abstract or a graphic interpretation of the clubhouse (also attached as an image).
12 years ago
 
GAC
Client
Switching rankings around to encourage more clock options. Still have not seen a single attempt at a logo that represents the clubhouse (photo attached on brief page) with its columns and gables.
12 years ago
 
GAC
Client
In a few hours we will enter the top 5 designer stage of this contest.
I will then request that the top 5 designers start adding typography ("The River Course") to their icons.
You can start experimenting with color then, too. Thanks for the great designs. Excited to watch them evolve!
12 years ago
 
GAC
Client
IT'S TOP 5 DESIGNER TIME!
I will be switching designers in and out of the Top 5 over the next couple of days.
I would like each Top 5 designer to submit text treatments for "The River Course."
The designs are so exceptional I hope you will take care choosing the right typeface
to accompany your icon. The icon will stand alone at times, and some times, the text
will stand alone. But icon and text must work harmoniously as a unit.
I would like to see your best 3-5 text treatments and your best 3-5 color suggestions.
Have fun, please!
12 years ago
 
GAC
Client
I changed the top 5 designers for today to give them a chance to enter color and typography options. Thanks.
12 years ago
 
Logo Designer
you da man KPCD
12 years ago
 
GAC
Client
No, no. You designers are the stars!
12 years ago
 
GAC
Client
Still switching designers in and out of the top 5 to allow them to submit color and typography options.
The overall rankings are not in any particular order at this time. Thanks!
12 years ago
 
GAC
Client
***If anyone else wants or needs to submit a revised version of your logo,
please let me know. I will rank you in the Top 5 so you can enter them!***
12 years ago
 
GAC
Client
Several of the top contenders will be shown to the client and the winner will be announced shortly.
Thanks for the incredible work. This has been the best experiences I've ever had hosting a contest
on LT. Please know how very much I appreciate your talent, your patience, and your effort!
~Geoff
12 years ago
 
GAC
Client
Client to decide this coming Tuesday (February 21). Hang in there!
12 years ago
 
GAC
Client
Still have to get two of the clients/partners to weigh in on the final decision.
Sorry for the delay. Hope to know by Friday morning (February 24).
Thanks for your continued patience. My apologies.
12 years ago
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