The Power Plant SmoothiesLogo Design Contest

The Power Plant is a smoothie truck brand specializing in plant-based, superfood-rich smoothies made from real, fresh fruit. The brand emphasizes health, wellness, and natural energy, aiming to inspire customers to fuel their bodies with wholesome, nutrient-packed ingredients. Our target audience is individuals in the Los Angeles area looking for something healthy, and willing to pay more for it because the ingredients are whole, and the vibe of the truck is high-class, natural, and a bit hipster. You might find our smoothie truck at a farmers market, at the end of a big 5k race, or outside of a busy LA gym.

Primary Colors: Olive Green, Dark Orange, Dark Wood Brown, and Cream

These colors give the vibe of nature. Our smoothies are fully natural, and we want the logo to give the sense that you are getting something without added chemicals or ingredients. These colors seem natural, fun, and authentic. These don't feel too playful that might come off as tacky. It's more of a modern, hipster, nature vibe.

Consider incorporating a lightning bolt to symbolize energy and vitality.
Consider integrating a leaf to represent nature, plant-based ingredients, and sustainability.
It would be nice if the logo had simple-drawn fruits (such as banana or pineapple) to really reflect that these smoothies are made from whole ingredients, rather than cheap syrups like other places.
The movement of the letters should be somewhat fun, but not overly done where it takes away from the seriousness. A little bit of movement (like a letter turning into a leaf, or both P's being bigger or longer than the rest) could be nice to give it some character, but not necessary.
It'd be nice if the logo looked a little playful, but not too playful that it looks tacky or cheap. These smoothies are a bit more expensive than others, and the logo should reflect that price. It is also not a chain restaurant that is too commercialized and boring.
Another idea we like is to make it look like it was sketched. More of a straight line kind of sketch. Like in school in a composite notebook with pencil (like tomarik font). Or like a 70's type bubbliness. But this isn't necessary, just an idea!
The logo should demonstrate that the smoothies are high quality, healthy. It should be modern and a little playful with the font, but not overly playful that takes away from the seriousness of the nutrition and price point. It should visually align with the brand’s mission of serving hand-made, natural energy through plant-based nutrition.
Thank you!