The Original Man Camp Logo Design Contest

The Original Man Camp has selected their winning logo design.

For $250 they received 101 designs from 17 different designers from around the world.
Contest
Logo Design Brief
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clevercamps
United States

Slogan

The Ultimate Men's Weekend

What We Do

The Original Man Camp is the creation of retreat weekends in a camp setting with activities (e.g. beer tasting or shooting a rifle) targeted toward professional men who need time away with the guys

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - Male Authenticity
#2 - Camp Metaphor
#3 - Male Bonding

Our Target Audience:

Men
30-60 years old
Affluent ($100k +)
Targeting men in urban environments who want to learn skills or take up hobbies men feel they should know.
Likely undergraduate degree at minimum.

Color Preferences

Open to any colors, but probably favor blue, black, and grey.

Our Ideas and Additional Information:

Emotional Word Descriptors

• Bonding

• Rewarding

• Fun

• Escape

• Authentic

• Primal

• Manly




Mental Themes

• Camp

• Campfire

• BBQ

• Lake/fishing

• Rustic

• Marlboro Man



Locations that evoke similar emotions

• Barber shop

• Pub

• Golf course

• Fishing pier

• Poker table

• Mechanic shop

• Army/military



Websites I like

http://www.goarmy.com/

http://www.marines.com/

http://dosequis.com/

http://www.underarmour.com/

http://www.weber.com/us/

http://www.urbandaddy.com/

Themes

Masculine
Adventure
Simple
Classic

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3

Discussion

Discussion

clevercamps
United States
Let me know if any more description/direction is useful!

-Dan
13 years ago
clevercamps
United States
I tend to write in lists:

General Comments:
1. Like the Jack Daniels type of look of #3
2. Like the "paint splatter effect" of #3 as long as it doesn't get too frilly.
3. Don't like the way the shading is done in #3 within the letters although I do like the idea of trying to make it look worn out.
4. Like the western aura of #2.
5. Don't like the frilly lines on #2.
6. Like the simplicity of #1.
7. Don't like the symbol of #1.
8. Like the Jack Daniels type of look of #4.
9. Don't like the frilly decorations of #4.


For future entries:
1. Would like to see a couple versions that aren't black and white.
2. Would like to see a couple versions that don't include the name.

Also, probably don't need the slogan in the logo.

Thanks!

-Dan
13 years ago
clevercamps
United States
Thanks for the entries:

Like
1. Like the dog tag motif of #5.
2. Like the paint splatter effect of #7, #8, and #3.
3. Like the mountain imagery of #10.

Want to see
1. More imagrey and symbolic entries (like the mountain).

Don't need
1. Slogan in the logo

Thanks!
13 years ago
clevercamps
United States
1. I like the mountain as the letter "A" in #18 and #19. It seems to fit more naturally in #19.
2. I like the style of the chain better in #15. but prefer the shape of the dog tag in #5. I also think I like seeing only part of the chain.
3. I like the text font of #15 and #5 better than #14.
4. I really like the fire and saloon imagery of #12 and #13, but would like it to be grittier and more old fashioned.

Right now it's pretty much a tie between #5, #7, and #19.

Thanks for all the entries!

-Dan
13 years ago
clevercamps
United States
Thanks everyone. These are looking really cool.

I will submit more specific comments in a couple hours, but I'd love to see more entries with campfire or lake imagery if anyone is game.

-Dan
13 years ago
clevercamps
United States
New comments:

For #26, #27, and #28 I like the text and look of all three. I don't really like the stars on the dog tag. Could you try versions both without the dog tag and with a tag without stars?

Thanks!
13 years ago
clevercamps
United States
Although I think #29 and #32 look cool, it's not really the look I'm going for so don't worry about this route. A little bit too new age. Thanks!
13 years ago
clevercamps
United States
I really like #30 and #31, but could you take the slogan out of the bottom and make the border of #31 more solid like it is in #30?

If you could also make the blue more explicitly a lake or shoreline in #30 that would be great.

Thanks!
13 years ago
clevercamps
United States
#34 is my favorite of the loganrott designs.

I'd love to see the same style with the bear and the tent, but with a lake in the background instead of a mountain.

Thanks!
13 years ago
clevercamps
United States
Thanks for the kind words Hughes Design.

I like the textual format of both the entries. For some reason the fire doesn't quite work for me. Is there a way to make it grittier? More in the "messy" style of the writing?

Thanks!
13 years ago
clevercamps
United States
A couple more gun entries would be great like #42.

Thanks!
13 years ago
clevercamps
United States
I like the canvas type background on #47.

For #48 I realized it looks like the M and the P aren't aligned in "camp." Is that fixable?
13 years ago
clevercamps
United States
Thanks for all the entries everyone. I'm about to hop on a plane and won't have time to review the entries again before the deadline so I'm going to extend the contest. I'm going to extend it a week, but hope to end it much before then.

-Dan
13 years ago
clevercamps
United States
Thanks for all the entries. If someone is up for it, I'd still love to see

1. Lake images.
2. Pictures without the name.

Thanks!

-Dan
13 years ago
clevercamps
United States
I'd love to see a couple entries with the 1950s / old fashioned text look.
13 years ago
clevercamps
United States
Right now I'm leaning toward #67, #51, or #34. For #67, can you please try versions wtithout the swirly lines and with the fonts or Original and Man Camp the same (try using each of the fonts currently used).

I hope to make a final call in the next 24 hours.

Thanks!

-Dan
13 years ago
jdmerlin
United States
WHERE DO I SIGN UP!!!
13 years ago
clevercamps
United States
Thanks for all the great entries everyone. I really appreciate it. Unfortunately, I haven't been able to be as active the second week because of some personal commitments, but this has been a great experience for me.

I won't have time to comment again before the deadline so wanted to say thank you.

If you are interested in learning more about the final product, email me at clevercamps@gmail.com and I'll let you know when the camp is fully operational.

Best,
Dan
13 years ago