The Orange BridgeLogo Design Contest

Logo Design Contest
Contests / The Orange Bridge

The Orange Bridge has selected their winning logo design.

For $475 they received 123 designs from 13 different designers from around the world.
1st
#114

Withdrawn

4th
#121

Withdrawn

New
#123

Withdrawn

New
#122

Withdrawn

New
#120

Withdrawn

New
#119

Withdrawn

New
#118

Withdrawn

New
#117

Withdrawn

New
#116

Withdrawn

New
#115

Withdrawn

New
#113

Withdrawn

New
#112

Withdrawn

New
#111

Withdrawn

New
#110

Withdrawn

New
#109

Withdrawn

New
#108

Withdrawn

New
#107

Withdrawn

New
#106

Withdrawn

New
#105

Withdrawn

New
#104

Withdrawn

New
#103

Withdrawn

New
#102

Withdrawn

New
#101

Withdrawn

New
#100

Withdrawn

New
#99

Withdrawn

New
#98

Withdrawn

New
#97

Withdrawn

New
#96

Withdrawn

New
#95

Withdrawn

New
#94

Withdrawn

New
#93

Withdrawn

New
#82

Withdrawn

New
#74

Withdrawn

New
#73

Withdrawn

New
#72

Withdrawn

New
#70

Withdrawn

New
#69

Withdrawn

New
#45

Withdrawn

New
#44

Withdrawn

New
#32

Withdrawn

New
#31

Withdrawn

New
#22

Withdrawn

New
#11

Withdrawn

New
#9

Withdrawn

Prefers others.
#71

Withdrawn

Prefers others.
#28

Withdrawn

Prefers others.
#12

Withdrawn

Prefers others.
#10

Withdrawn

Prefers others.
#8

Discussion

 
Client
cup and ice cream nice idea but would like separate graphics - cup and Ice cream cone. Prefer more rounded cup style. Would like bridge more prominent.
12 years ago
 
Client
#11, 12, 22 - don't care for the cartoony font. Like font colours; orange could be stronger.
#22 don't like yellow circle in background.
#12 - sub-title colour should be stronger.
I will discard 9 and 10 in the rankings.
Thanks
12 years ago
 
Client
#28 - appreciate seeing the look in black and white, but I will discard in the rankings because I don't want others seeing a higher-ranked black and white, since I said the colour orange is required.
Thanks.
12 years ago
 
Client
This is great! Like cup and cone on the road... didn't realize in #22 that they are holding hands - nice touch! Like the 'fun' character. Don't like the 'O' in orange being smaller than other letters. But overall, like the look of this logo!
12 years ago
 
Logo Designer
Hello! I'm happy you like it, my mystake for don't explain my concept, I thought usually the most people who go for a coffee, ice cream, tea, etc. go with beloved people, family, friends, girlfriend, so to represent the concept I thought in the coffee & ice cream as beloved items crossing behind the orange bridge together :)

Pleas tell me if any other change is needed.

Kind regards.

Fracco
12 years ago
 
Logo Designer
Entry #69 & #72, I correct the size of the "O", on #72 I add the other hands so the concept is better to catch. Still working on B&W as I show on #71

Any change needed please tell me.

Fracco
12 years ago
 
Client
Thanks for the B&W... happy to see B&W; only discarded because I don't want to rank low, and don't want others to think we don't want the colour. We very much favour your logo; like the happy look.
12 years ago
 
Client
Would still like 'O' a bit bigger - like the 'G'. Cup and cone look like they are walking away; can they somehow be made to look like they're walking forward ... but without faces on them? can we see sub-title in same colour as 'bridge'? Thanks so much!
12 years ago
 
Logo Designer
Sure, no problem, you'll have the changes early tomorrow.

Best regards

Fracco
12 years ago
 
Logo Designer
Hello!

Changes uploaded, To make the the ice cream and coffee look like walking forward without add faces to them I make the shadow behind long to the back instead to the sides so we could appreciate the perspective coming to us instead of going, also I make them a bit bigger.

Letter "O" is now to the same size of letter "G" I also add a correct size in the space between D, G & E.

Color on the slogan show in orange and same brown as bridge.

Hope you like it, any other change needed please tell me.

Have a great day.

Fracco
12 years ago
 
Client
Hi again,
93, 98, 97
I don't see a difference between #93 and #98 - except 98 looks slightly larger. Are they same, otherwise? Like the shadow change.
May we see another version with bridge with sides showing, like in #97 but with bracing looking more like in picture, not like letter 'W'.... vertical, diagonal, vertical, etc.
Also, can subtitle be made just very slightly larger and a little more bold.
Steam lines in cup don't really show up, but I think it's okay as presented for colour version (might get too busy looking if in a darker line? - especially if we choose version showing side of bridge). Should they be in black in the B&W version.
Thanks again. We are really happy with this logo - love the happy look of cup and cone.
12 years ago
 
Logo Designer
Hello!

The difference between #93 and #98 is in the coffee cup, #93 have less brown liquid and #98 have more brown color, little difference.

Changes uploaded:

#101: vertical, diagonal, vertical side parts of the bridge, as the real picture have.
#99 & #101: bold font in subtitle and larger.

About the steam of the coffee cup, In the version with bridge sides it works well, can be noticed in both versions, color and B&W, as shown in #101 & #102. In the no sides version it works well in the color version, in the B&W we can use an outline around it so the detail doesn´t get lost, as in #103, the idea is the same as in the color version.

Hope you like it, please tell me if any other change is needed, happy to work on this.

Kind regards

Fracco
12 years ago
 
Client
Thanks so much! We like the cup in #98 (more coffee). Don't like sides; sorry to put you to that extra effort. Like top chord of bridge added in latest designs. So, like #99 but with #98 cup.
May we see subtitle all in lower case and no commas. Also, would like a 'swoosh' under 'more'.
Steam lines: Colour version: what do you think about light grey, to show up against white background?
B&W version - outline seems busy looking; can we try just wavy lines, not outline? I think that will be it! Thanks again.
12 years ago
 
Logo Designer
Hello!

Changes uploaded on #104 & #105 please tell me if these ones works or if any other change is needed :)

About the swoosh behind the word "more" I cannot do it cause another designer use it first and we cannot use elements for another designers. But I think this works with and without that one, sorry about this.

I´m still to serve you for any other change you need. A pleasure to work with you :)

Regards

Fracco
12 years ago
 
Client
Hi again,
No problem with the swoosh... and appreciate your integrity regarding it's use. I had actually used it in my own sketches so thought it would be okay, if client-requested. (Speaking about integrity, we did think some of the submissions that came in after we ranked yours 1st drew heavily from your design, with cup and cone characters, even down to ice cream colour, etc.).
Subtitle: I asked for lower case because upper case 'M' in 'More' didn't read well to some people we showed the logo to. But now I don't care for it in all lower case. Maybe it's the font. Can we try font like in #32 in all lower case.
Ice cream cone, B&W - can we try a bit of hatching on the cone.
Thanks.
12 years ago
 
Logo Designer
Hello Diane!

I submit new changes: #106, #107, #108, #109

Please tell me if any other change is needed :)

I know who design are you talking, I have the same feeling as you, is a behavior of some designers around here to just follow the leader, is an unacceptable behavior but instead of deal with it I prefer to improve my own work, keep my style and mix it with good ideas, to give the client the best. Sometimes it works, sometimes it doesn´t :P

I enjoy a lot thinking this concept for you, it makes me smile when imagine it, and when I finish it in my computer I smile a bit more.

Looking forward to read your thoughts.

Regards

Fracco
12 years ago
 
Client
Thanks again, Cup and cone characters make us smile too, and everyone we've shown the logo to likes the look. It seems to convey just the right image for our restaurant... fun, happy characters, happy because they are going to "The Orange Bridge", the message that it is coffee and ice cream restaurant is very clear, and most importantly, we think it will help to draw customers!
We'd liket to see just a couple of small refinements to sub-title font and steam lines:
Sub-title:
- don't like serif font, as in #110
- our favourite is the font in #93, 98, 99... except don't like the letter "M" in more, because it looks like the letter 'H' (a few people had trouble with it and didn't immediately read the word as "More". Is it possible to adjust the 'M'.
- may we see the font in #112 in plain, bold (not italic - or less slanted, if angle can be adjusted)
Steam lines - colour - can second steam line be made a little higher (looks like there is only one steam line because second line barely extends over rim of cup)
b&w - can we see steam lines in black line (but not outline) so they show against white.
Thanks!
Diane
12 years ago
 
Client
Sub-title fonts: I've been looking at fonts in MS word... two that I like are: Trebuchet MS and Segoe Print... but difficult to know if I would like them when seen together with the logo. The last, Trebuchet MS, is quite similar to yours in #108 and 106, but with a little more space between characters, which I think would make it read better, from a distance.

This just to give more feedback on sub-title font - I'd still like to see fonts as described in previous message if adjustments can be made.
Thanks again!
12 years ago
 
Logo Designer
Hello!

Changes uploaded:

All: 2nd Coffee steam bigger, B&W: 2 coffee steam bigger and both in black.

Entry #114 & #115: Trebuchet MS font

Entry #116 & #117: Segoe Print

Entry #118 & #119: Not italic, angle adjusted to make it more straight.

Entry #120 & #121: "M" adjusted.

Hope it works, if there is any other change please tell me.

Regards

Fracco

12 years ago
 
Client
Hi Fracco,
Thanks so much for quick response to all our requests. We like the sub-title in #114 and #115. Just one more request:
- may we see with just one steam line, the bigger one (b&w seems busy with the two steam lines and splashes).
- may we see coffee in the colour version in brown instead of black.
I think that will be it!
Thanks again.
12 years ago
 
Logo Designer
Hello!

Changes uploaded: #122 & #123

If this one works and you decide to complete, your final rank have to be from the 1st, the winner logo, 2nd and 3rd place must be from different designers, 4th and on can be as you wish.

My pleasure to work with you.

Best Regards

Fracco
12 years ago
 
Client
Thanks so much Fracco. Your patience and quick response to our many little requests for variations to fonts, steam lines, etc. has been much appreciated. After seeing the latest, we like the two steam lines afterall, so I will go ahead and select your design #114 as winner. As noted before, we couldn't be happier with the logo... it perfectly captures the character we wanted to convey for our coffee / ice cream shop! It has been a pleasure working with you. Thanks again!

Diane
12 years ago
 
Logo Designer
Was a nice experience to work with you Diane, thanks for thrust in my work.

Fracco
12 years ago
 
Logo Designer
Hello Diane.

Don´t know why the contest was extended, but I´m online now in case you need something from me.
12 years ago
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