Slogan

Helping Veterans Help Themselves

What We Do

A non-for-profit that works with charities to help Veteran's be retrained, rehabilitated and reintegrated back into civilian life

Industry

Top Three Things to Communicate

#1 - Trust
#2 - Hope
#3 - Strength

Our Target Audience:

Anyone and everyone that supports veterans

Color Preferences

Military colours: Green, Blue, Red, White, Black

Our Ideas and Additional Information:

This is a transatlantic charity - helping veterans on both the US and UK side of the atlantic. Therefore the use of half of the US flag - and half of the UK flag would be interesting to see

We are trying to show that we can be trusted by the military, veterans, and public. Therefore showing strength in the brand will be good

We would like to see some form of "hands across the water" in the logo - showing that the two are working together.

It could be a strong handshake

Maybe its a medal shape?

It could be a US solder saluting one way in front of the US flag - and a UK soldier saluting back - in front of the UK flag - but it needs to be simple and bold.

The logo also needs to translate to black and white