the lookLogo Design Contest

Watch, Read, Shop...Celebrities, Fashion and Beauty

The look is an online celebrity, fashion and beauty website that encompasses editorial, video content, and shopping.

Predominantly Red. Secondary colors can include: purple, blue, grey

I would like use a "Fleur de Lys" as the main symbol. I know there are many, so I would lean towards not being common, I would lean to the more elaborate (I don't want to look like the New Orleans football team, The Saints). The Fleur de Lys picked, should also stand on its own as the look's "mark". The challenge here, is to figure out how to incorporate "the look" name. I'm open to all lower case, all caps, or both. This logo MUST translate from on a television screen to on a t-shirt or leather jacket or a shampoo bottle. It needs to look like a fashion designer designed it to look great faded on the back of a leather jacket. I want "the look" letters to be strong, bold and not just a fraction of the size of the fleur. The text should be at least 1/3 of the total height. Remember, you need to be able to read "the look" when its small and in the corner of your television screen. I'm open to putting the text on the fleur, next to it, above it, or below it. The logo will be used on a black (or dark) background most of the time, so I need to see it on both a white AND a black background. Thank you and Good Luck!