What’s working: The half-circle shape and stripe detailing are eye-catching and creative.
What’s off: It currently gives off beach/surf shop energy more than small-town grocery.
Can we try: Adjusting the type or color balance to bring it back toward food/farm/store vibes?
What’s working: The rays and the soft vintage texture are lovely.
What’s off: The current colors on “The Local Source Market” don’t stand out well enough, and the sun design feels flat.
Can we try: Updating the palette for the store name for more contrast, and reworking the sun to match the rest of the logo’s softness and movement? Also, please see the original comment for additional thoughts.
What’s working: One of my favorites in this set! I love the central layout, font, and strong circle form.
What’s off: The sun rays feel a bit too sharp or aggressive.
Can we try: Softening the rays to give them a more hand-drawn or vintage feel, and showing this version on a white background.
Color Note: Please revise to the final color palette recently uploaded (retro wave palette: poppy red, gold, mustard, seafoam blue, and tan). Thank you!
Comment Activity
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The sun now resembles a market-style striped awning. Lettering in 'Local Source' has softer edges.
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Here are the updates #296 #297 #298 #299
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What’s off: It currently gives off beach/surf shop energy more than small-town grocery.
Can we try: Adjusting the type or color balance to bring it back toward food/farm/store vibes?
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What’s off: The current colors on “The Local Source Market” don’t stand out well enough, and the sun design feels flat.
Can we try: Updating the palette for the store name for more contrast, and reworking the sun to match the rest of the logo’s softness and movement? Also, please see the original comment for additional thoughts.
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I've uploaded the new entries #264 #265 #267
let me know your thoughts.
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What’s off: The sun rays feel a bit too sharp or aggressive.
Can we try: Softening the rays to give them a more hand-drawn or vintage feel, and showing this version on a white background.
Color Note: Please revise to the final color palette recently uploaded (retro wave palette: poppy red, gold, mustard, seafoam blue, and tan). Thank you!