What’s working: The circular badge shape is clean and highly versatile. I like the vertical text balance.
What’s off: The lines, rays, and font all feel a bit too narrow and delicate—this needs more boldness to stand out.
Can we try: Increasing line thickness and type weight while keeping the layout the same.
Color Note: Please revise to the final color palette recently uploaded (retro wave palette: poppy red, gold, mustard, seafoam blue, and tan). Thank you!
What’s working: The retro-inspired arch and bold lettering create a strong foundation. “Rooted Together” is a great touch.
What’s off: The gradients, font spacing, and layout make it feel a little generic, almost like a chain brand rather than an indie grocer.
Can we try: Tightening up the layout and simplifying the sun graphic to be less symmetrical and more playful or organic.
Color Note: Please revise to the final color palette recently uploaded (retro wave palette: poppy red, gold, mustard, seafoam blue, and tan). Thank you!
Comment Activity
Withdrawn
What’s off: The lines, rays, and font all feel a bit too narrow and delicate—this needs more boldness to stand out.
Can we try: Increasing line thickness and type weight while keeping the layout the same.
Color Note: Please revise to the final color palette recently uploaded (retro wave palette: poppy red, gold, mustard, seafoam blue, and tan). Thank you!
Withdrawn
What’s off: The gradients, font spacing, and layout make it feel a little generic, almost like a chain brand rather than an indie grocer.
Can we try: Tightening up the layout and simplifying the sun graphic to be less symmetrical and more playful or organic.
Color Note: Please revise to the final color palette recently uploaded (retro wave palette: poppy red, gold, mustard, seafoam blue, and tan). Thank you!