The John Anthony GroupLogo Design Contest
Logo Design Contest
Contests / The John Anthony Group
The John Anthony Group has selected their winning logo design.
For $275 they received 521 designs
from 88 different designers from around the world.
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Logo Design Brief
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Client
Slogan
The Sageer Standard
What We Do
Brand Overview (What this logo must communicate)
This is a real estate brand built on trust, confidence, and long-term value, not flash or hype. The logo should feel established, credible, and intentional—like a brand that plans to be here for decades.
We are positioning as a trusted advisor, not just an agent. Someone clients feel safe making big financial decisions with.
Brand Personality
Core traits
Professional
Confident
Reliable
Calm
Intelligent
Timeless
What we are NOT
Trendy or gimmicky
Loud, playful, or cartoonish
Overly ornate or luxury-for-luxury’s-sake
Generic “house icon” real estate branding
Target Audience
Buyers and sellers making serious financial decisions
Homeowners who value competence, clarity, and results
Clients who want a professional who feels experienced and steady, not salesy
Emotional Response the Logo Should Create
When someone sees the logo, they should feel:
“This person knows what they’re doing.”
“I can trust them with a major asset.”
“This feels solid and well thought out.”
The logo should lower anxiety, not raise excitement.
Visual Direction
Style
Clean, minimal, and balanced
Strong structure (symmetry or intentional asymmetry)
Simple enough to scale well on signs, cards, websites, and social
Typography
Prefer timeless fonts (serif or refined sans-serif)
Strong legibility
Avoid overly decorative or trendy fonts
Color
Professional, grounded palette
Muted or classic tones (e.g., deep blues, charcoal, warm neutrals, subtle gold accents if appropriate)
Avoid neon or high-saturation colors
Logo Functionality
The logo must:
Work in black and white
Scale clearly on yard signs, business cards, social media, and websites
Feel equally strong alone or with a wordmark
Still look relevant 10–20 years from now
One-Sentence Brand Summary (for the designer)
This is a real estate brand that communicates trust, professionalism, and long-term value—designed to feel established, calm, and confident rather than trendy or flashy.
This is a real estate brand built on trust, confidence, and long-term value, not flash or hype. The logo should feel established, credible, and intentional—like a brand that plans to be here for decades.
We are positioning as a trusted advisor, not just an agent. Someone clients feel safe making big financial decisions with.
Brand Personality
Core traits
Professional
Confident
Reliable
Calm
Intelligent
Timeless
What we are NOT
Trendy or gimmicky
Loud, playful, or cartoonish
Overly ornate or luxury-for-luxury’s-sake
Generic “house icon” real estate branding
Target Audience
Buyers and sellers making serious financial decisions
Homeowners who value competence, clarity, and results
Clients who want a professional who feels experienced and steady, not salesy
Emotional Response the Logo Should Create
When someone sees the logo, they should feel:
“This person knows what they’re doing.”
“I can trust them with a major asset.”
“This feels solid and well thought out.”
The logo should lower anxiety, not raise excitement.
Visual Direction
Style
Clean, minimal, and balanced
Strong structure (symmetry or intentional asymmetry)
Simple enough to scale well on signs, cards, websites, and social
Typography
Prefer timeless fonts (serif or refined sans-serif)
Strong legibility
Avoid overly decorative or trendy fonts
Color
Professional, grounded palette
Muted or classic tones (e.g., deep blues, charcoal, warm neutrals, subtle gold accents if appropriate)
Avoid neon or high-saturation colors
Logo Functionality
The logo must:
Work in black and white
Scale clearly on yard signs, business cards, social media, and websites
Feel equally strong alone or with a wordmark
Still look relevant 10–20 years from now
One-Sentence Brand Summary (for the designer)
This is a real estate brand that communicates trust, professionalism, and long-term value—designed to feel established, calm, and confident rather than trendy or flashy.
Industry
Color Preferences
greys, black, white
Our Ideas & Additional Information
Brand Overview (What this logo must communicate)
This is a real estate brand built on trust, confidence, and long-term value, not flash or hype. The logo should feel established, credible, and intentional—like a brand that plans to be here for decades.
We are positioning as a trusted advisor, not just an agent. Someone clients feel safe making big financial decisions with.
Brand Personality
Core traits
Professional
Confident
Reliable
Calm
Intelligent
Timeless
What we are NOT
Trendy or gimmicky
Loud, playful, or cartoonish
Overly ornate or luxury-for-luxury’s-sake
Generic “house icon” real estate branding
Target Audience
Buyers and sellers making serious financial decisions
Homeowners who value competence, clarity, and results
Clients who want a professional who feels experienced and steady, not salesy
Emotional Response the Logo Should Create
When someone sees the logo, they should feel:
“This person knows what they’re doing.”
“I can trust them with a major asset.”
“This feels solid and well thought out.”
The logo should lower anxiety, not raise excitement.
Visual Direction
Style
Clean, minimal, and balanced
Strong structure (symmetry or intentional asymmetry)
Simple enough to scale well on signs, cards, websites, and social
Typography
Prefer timeless fonts (serif or refined sans-serif)
Strong legibility
Avoid overly decorative or trendy fonts
Color
Professional, grounded palette
Muted or classic tones (e.g., deep blues, charcoal, warm neutrals, subtle gold accents if appropriate)
Avoid neon or high-saturation colors
Logo Functionality
The logo must:
Work in black and white
Scale clearly on yard signs, business cards, social media, and websites
Feel equally strong alone or with a wordmark
Still look relevant 10–20 years from now
One-Sentence Brand Summary (for the designer)
This is a real estate brand that communicates trust, professionalism, and long-term value—designed to feel established, calm, and confident rather than trendy or flashy.
This is a real estate brand built on trust, confidence, and long-term value, not flash or hype. The logo should feel established, credible, and intentional—like a brand that plans to be here for decades.
We are positioning as a trusted advisor, not just an agent. Someone clients feel safe making big financial decisions with.
Brand Personality
Core traits
Professional
Confident
Reliable
Calm
Intelligent
Timeless
What we are NOT
Trendy or gimmicky
Loud, playful, or cartoonish
Overly ornate or luxury-for-luxury’s-sake
Generic “house icon” real estate branding
Target Audience
Buyers and sellers making serious financial decisions
Homeowners who value competence, clarity, and results
Clients who want a professional who feels experienced and steady, not salesy
Emotional Response the Logo Should Create
When someone sees the logo, they should feel:
“This person knows what they’re doing.”
“I can trust them with a major asset.”
“This feels solid and well thought out.”
The logo should lower anxiety, not raise excitement.
Visual Direction
Style
Clean, minimal, and balanced
Strong structure (symmetry or intentional asymmetry)
Simple enough to scale well on signs, cards, websites, and social
Typography
Prefer timeless fonts (serif or refined sans-serif)
Strong legibility
Avoid overly decorative or trendy fonts
Color
Professional, grounded palette
Muted or classic tones (e.g., deep blues, charcoal, warm neutrals, subtle gold accents if appropriate)
Avoid neon or high-saturation colors
Logo Functionality
The logo must:
Work in black and white
Scale clearly on yard signs, business cards, social media, and websites
Feel equally strong alone or with a wordmark
Still look relevant 10–20 years from now
One-Sentence Brand Summary (for the designer)
This is a real estate brand that communicates trust, professionalism, and long-term value—designed to feel established, calm, and confident rather than trendy or flashy.
Themes
Modern
Masculine
Simple
Gray
Refined
Secure
Style Inspiration