What We Do
We share Italian history, family stories and secret recipes through a written and video blog format.
Top Three Things to Communicate
#1 - Generations of Secret Family Recipes
#2 - Simple, Fresh and Organic Ingredients
#3 - Food breathes life and connects families
Our Target Audience:
Male and Females of all ages who love to cook and experiment with new recipes. The Italian culture and history tied into our recipes is intriguing to our audience, and we keep their engagement through the ongoing inclusion of family stories and Italian customs.
I like using more black, greys and whites but open to options that use the colors of the Italian flag (green white and red).
Our Ideas and Additional Information:
I like simple over complex designs but there might be something to be said with integrating a garlic clove into the logo design. My idea for the company name came from using garlic in many of the Italian dishes we make, and it could be a nice element to incorporate into the logo, although, not necessary and we could find that it complicates the simplicity of the logo design.