What We Do
We are looking to create a unique logo / wordmark that represents the brand for our high-end gyms that are located in our luxury rental apartments. The gym will service mainly young professionals with a mix of both women and men. The logo should be flexible and low usage on anything from signage, to business cards to t-shirts and collateral.
THE LOGO SHOULD EVOKE ENERGY, EXCITEMENT AND EXCLUSIVITY
—AND CREATE THE EXPECTATION FOR A ‘WOW’ EXPERIENCE.
We are open to the color palette but it should e consistent with the name. But the logos should invoke the emotions of a high-end gym that is somewhat raw. It should appeal to both men and women from a design and color standpoint. It should be seen a sanctuary for people to work up a sweat. The space has exposed bright, cutting edge equipment, turf, sleds and kettlebells.
This logo will appear on the glass, collateral, etc so needs to be distinctive but simple