The Honolulu ClubLogo Design Contest

Hawaii's Premier Athletic and Social Club

The Honolulu Club is over 65,000 square feet of athletic and social club for Hawaii's elite executives.

*Logo work is for a program within the club called LIF with a macron over the I (lab for innovative fitness). LIF will be the branded program for classes designed with the science of fitness and using the latest technology and equipment.

Stick with core colors of black and white; contrasting color of lime green. Bright and vibrant. See attached logo, which is the main Honolulu Club logo.

LIF ...versions of logo should offer it with the macron and without. The way this will be pronounced is like the word life. LIF stands for Lab for Innovative Fitness. This brand will be used to identify this program within the club. This program is designed not only for existing members but also as a magnet to attract a younger and edgier demographic to club.

The first series of classes to be offered will be utilizing the Balanced Body equipment called MOTR. http://www.pilates.com/BBAPP/V/store/motr.html Other classes that will spring out of this program will include instructor certifications, food and nutrition demos, and more.