The Good Global Logo Design Contest

The Good Global has selected their winning logo design.

For $275 they received 196 designs from 33 different designers from around the world.
Contest
Logo Design Brief
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kristy_theissling
Australia

Slogan

Ethics, economics, corporate responsibility, philanthropy, accountability.

What We Do

Quarterly print magazine and digital publication dedicated to igniting change at scale for the good of the globe, including articles on ethics, economics, corporate responsibility, philanthropy, accountability.
Its values are inclusivity, diversity and accountability.
Its audience are 35-55 working professionals who are financially independent, tertiary educated working in governments, large corporates, technology, high finance and for countries largest management consulting firms. Its objective is to educate and drive change from the ground, all the way up to decision makers around policy, international law, social justice and community advocacy.

Industry

Media

Color Preferences

One colour, Black and work well in Navy Blue or Dark Grey

Our Ideas and Additional Information:

I would like the logo to be recognisable in different settings, eg small on screen on an avatar, and large at scale eg on a billboard or with other logos on banners at events.
I like Helvetica.
Remember that the logo is for a print magazine so will need to be clean and able to be placed on the Cover of a magazine, that you may see on a coffee table.
I see it working well in BLACK, inverted to WHITE, in NAVY BLUE, and in DARK GREY.
I've attached some ideas.
I aspire to be a heavyweight for legal policy change and something people can take seriously. We are a serious publication that people will recognise from a distance and take notice of so the logo needs to pop off the page.
No creatures or characters or animals thanks.

Themes

Classic
Refined
Secure
Masculine
Simple
Gray

Style Inspiration

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