What We Do
We are opening a sweet shop with sundaes, ice cream, cotton candy, candy, fudge, truffles and anything else that is sweet. We are located in a summer tourist area on a small river in the Texas Hill Country. The town name is Concan. They come to our area to vacation and float the frio river in tubes (floatation devices). I would like to see the logo with an ice cream cone, sundae or float with a tube. The logo has to tell everyone what the business is because the name does not. We, as locals understand and the true die hard guests will understand, that you float the Frio, but it doesn't tell them that we are a sweet spot to get all of your sweet tooth needs. We will also sell some souvenirs, t-shirts and a few other knick-knacks, but mainly focused on all the sweets.
Top Three Things to Communicate
#1 - What we are, the fact that we are a candy store selling anything sweet
#2 - eye catching
#3 - sweet, fun and delicious
bright colors/ neon - Hot Pink, Lime green, turquoise, orange, yellow, purple (not primary colors)
Our Ideas and Additional Information:
I would like to see an ice cream sundae in a tube. The logo has to be fun and eye catching. Want to incorporate the river or water and want lots of colors and the logo has to tell everyone that they need to stop because its a store full of sweet stuff, and that kids will make their parents stop!!