The Frio Float Logo Design Contest

The Frio Float has selected their winning logo design.

For $675 they received 259 designs from 16 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
dsls0510
United States

Slogan

Sweetest spot in Concan

What We Do

We are opening a sweet shop with sundaes, ice cream, cotton candy, candy, fudge, truffles and anything else that is sweet. We are located in a summer tourist area on a small river in the Texas Hill Country. The town name is Concan. They come to our area to vacation and float the frio river in tubes (floatation devices). I would like to see the logo with an ice cream cone, sundae or float with a tube. The logo has to tell everyone what the business is because the name does not. We, as locals understand and the true die hard guests will understand, that you float the Frio, but it doesn't tell them that we are a sweet spot to get all of your sweet tooth needs. We will also sell some souvenirs, t-shirts and a few other knick-knacks, but mainly focused on all the sweets.

Industry

Retail

Top Three Things to Communicate

#1 - What we are, the fact that we are a candy store selling anything sweet
#2 - eye catching
#3 - sweet, fun and delicious

Our Target Audience:

100% tourists who would be children and adults that like sweets.

Color Preferences

bright colors/ neon - Hot Pink, Lime green, turquoise, orange, yellow, purple (not primary colors)

Our Ideas and Additional Information:

I would like to see an ice cream sundae in a tube. The logo has to be fun and eye catching. Want to incorporate the river or water and want lots of colors and the logo has to tell everyone that they need to stop because its a store full of sweet stuff, and that kids will make their parents stop!!

Themes

Colorful
Refined
Adventure
Complex
Luxury
Modern

Style Inspiration

Applications

Print
Signs
Clothing

Entries
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Discussion

Discussion

dsls0510
United States
Make it as fun, colorful and exciting for kids as possible
3 years ago