different is for example if you sell food, then in that case illustration might still be fundamental, also with mascots and characters, one single product which is not yet very popular maybe an innovation, might need an illustration, but we can say that illustration is not fundamental with real Estates, or coaching businesses, especially if you have a meaningful name that can go by itself
also the first logos in the beginning where meant to be used between producers and distributors, the general public was not intended as the final user
untill at a certain point , logos started to be used for the general public too, marking all products, and so the real first logos came out
then they noticed that most of the people coudn't read so they introduced full illustrations in the logo like the first ivory soap logo for example, pepsi cola did that too at that time
and illustrations became alway less necessary with the invention of advertise and the use of pictures and videos
nowdays almost every logo is on top of a picture or a video explaining the product, peoples have phones in their hands they get from your logo to your website in a second, you don't have to illustrate much, they get there immediately
i support the idea that creativity in modern days is almost disappeared.
I can compare it to the light of a star , that we can see it while it might be already dead.
what we see is not creativity but what is left by creativity before it expired.
Everything has changed , now creativity can't be Unlimited and Free, it should be controlled and limited by still making use of the basic tools that we have to Create.
i am always available if you have any question, there is no such a thing as an irrelevant question when is about the future logo of our Business, i have also many logos myself, as you can imagine, i own different brands of different personal projects and for example my personal logo that i use here on this site is my own interpretation of the sardinian flag, the place where i come from.
this option doesn't include the word THE. to let you see it as something that is not final, can be modified overtime to convey different messages, for example , if you need to promote a private dinner party , the flip Party, or if you want to name a lesson it could become How to Flip Real Estates, as long as you keep the word FLIP, you can always change the rest when needed
the Rectangle based deisng on the other hand is a more positive approach for the feelings it communicates.
Rectangles and Squares are the shape we draw the most during our life, it represents order, rationality and full control over the Events.
the rectangle is the Base of most of the graphic compositions, for example, this rectangular logo, is inside a rectangular slot in a rectangular page of a rectangular screen, and so on, we are very used to see rectangles. Most of the logos if not every logo we see has a rectangular base even if is invisible, it's there, in the form of the golden ratio.
I also have elaborated this rectangle to have some specific qualities that makes it different from others.
the key points are, that the rectangle and the font have the same thickness, so that integrates with the font
the space between the rectangle and the font is limited in a way that it seems like it perfectly fits the font, otherwise it will just have a sense of enclosure for letters.
this is also expressed by the breaking points to make room for the words "the club" making them neither in nor out, but equally important to the rest of the elements of the composition
i apologize if this is too much writing, but there is really no other way to explain the design choice
when it comes to Logo design, relying exclusively on our personal Taste and nothing else, is not a successfull strategy
this is another option with the houselike roof, in this case we can notice that the triangular shape is able to steal the stage to the rectangle.
this happens because the triangle is a shape that needs to be handled with care, is always a predominant shape. no matter what type of triangle it is , even if is not present but just used as construction lines, can completely change the design structure.
Is a shape that we don't find very often in nature and so the human brain tends unawares to semplify it .
Triangles and Pyramids they impose on the observer taking all of our attention, that is why they are used on danger signs and alerts. they are used to communicate Autority and conflict.
They are also in the form of Arrows a universal indicator of direction.
Since they point to the sky they have always been used to describe the Divine , the misterious , the unknown, like the Bermuda Triangle , could have been a square but would have not been so misterious.
Ultimately, i believe that the matter of the Club being real estates, is already made of lots of roofs, people will be looking at roofs at all times, making a roof in the logo will result in repetition , in my point of view the logo should not describe the context but is the work of the company itself to always present the logo in his own context
however you can always test which one is better, if the one with the roof or if the one without
I have uploaded a few colors just to describe them regarding the use in our logo
The colors are not necessary a design tool in the hands of humans just to make things look different than black and white or nil.
Colors are a well known natural phenomenon that have quantifiable properties and tell us a lot about the world we live in.
About logo design in particular , we have not yet certainty of which color is the best for our logo and our business, but we can start making very clear hypothesis about which colors we like to void and put together a set of 2 or 3 colors that instead we would like to use.
Testing is the only accurate method we have to fully understand which color is the one that give us better results in return and if you are willing to test different colors over the first months and years of the business, you'll soon find out what are the best colors for your business and ultimately pick up the One that gives you the best results.
I have provided you with 3 different colors to start with, just to introduce a discussion about the matter and to give a sense about what color picking involves when it comes to logo. I have used the color for the background so there is more colored surface available and we can focus on the colors for this time, I also added a subtle effect like a soft shadow to include a wider gradation of color.
Lets start from RED the one in this window.
Red is the color with the shortest wavelength, this property makes the red color extremely exciting to the view and human brain, is the color of our blood, it reminds us so many delicious Fruits and is the predominant color of the rising Sun, RED is a symbol of Power , Pssion and the Lust for life.
It means urgency and necessity that is why is used by for example the Red Cross, but is also the symbol of happiness and prosperity in Cina, while in south africa and other places is the color for mourning, just accidentally because of that fact that have been used on flags during the revolution against the zar in Russia made it the color Communism. The variants of red communicates love , passion and intimacy.
I strongly recommend testing the use of red because is probably the most popular color in the Real estate industry, for example real estates signs are mostly red because of necessity, excitement and passion and could give some very satisfying results.
BLUE #130 on the other hand has the longest wavelength between all colors, making it the most relaxing color the human eye can see, because of this property it is probably the most used color in the Logo industry. When the blue gets darker and deeper, the feeling of relaxation becomes a feeling of depression and sadness, that is also why it gave the name to the Blues music.
Lighter gradation of blues are often associated with Magic(we don't want this in this particular logo)
Ultimately since IBM used this color , is also associated to technology, intelligence, traditionalism and stability, in this case is called, company blue , or IBM blue.
For such reasons I discourage the use of the Blue color and relatives, but you can still test it, to find out.
PURPLE is another color I like to introduce, mainly because you used the words Exclusive and Luxury in the brief, and it matches the name Club as being something exclusive not for everyone otherwise it would not be a club.
PURPLE #128 has been in the past the rarest color of all, producing it was expensive and was only used to create luxury and expensive items, it was associated with wealth and power and this still remain valid today in a certain way, we can all afford purple items now, but still is considered an exclusive color.
Is the mix between red and blue, so still carry a lot of Passion inside, strong emotions and sensuality.
Purple must be a medium to strong tone, otherwise if is too light, it becomes the color of fragility because of some very delicate light purple in for example delicate flowers like violets.
I apologize for the very long comment , but this is just a tiny fraction of what the right color would be, I surely recommend to include the Red and the Purple in the first set of colors that you might want to test .
You can maybe suggest some too and we can see how they look, one of the important things about this logo is that is flexible regarding to colors , it is just a solid one layer and as long as there is enough contrast between the logo and the background you really have unlimited possibilities, it also flexible across different uses can be easily carved or 3d printed.
Please let me know what you think about it, if you ever made it untill the end thank you very much to review this, when you are ready to discuss about the roof line i have some updates on that too
thank you for asking me and for giving me this opportunity i am going to update the new changes as soon as they are ready just the time to make it and will be uploaded in the coming hours
i have just a question, did you mean that you like to see the upper line of the rectangle removed and substitute it with the angular line of the roof instead?
i also spent some time researching for
possible clones on the internet, to make sure the idea was not so common, and i found many which flipped the F the P the I , the word Flip in both senses but doesn't seem like many if not anyone (99.9% probability) decided to just present the entire word flipped without any addition so i am going to keep it as main part of the concept
since this is a logo based on the Type i used one that doesn't require a paid licence to be used
i am going to work on the changes now, thank you again and i am always available if you have any communication for me
Gotta say - I'm still blown away by the simplicity of this design. Would it be possible to add a triangle (like a roof) just about the rectangle outline? Also, can you show me colors that inspire you right now, rather than colors that I asked for? You are INCREDIBLY TALENTED!
this is still a early stage concept which needs to be refined , however i just wanted to show you how it would be to incorporate the fist into this design
i have to work mostly on the outline of the hand if i want to integrate the previous concept with the fist.
i will work on the details now, this is just a concept i am uploading to give you an idea of what it could be
if you can give me any feedback this would be really helpful thank you
#64#65#66 are the ones with the line that resemble the roof, giving it the shape like a house
precisely this one is the most minimal option without chimney and having the roof constrained withing the edges of the main rectangle
also the rectangle i used is not just a random rectangle , but what is called the golden rectangle, is the most natural rectangular shape the human eye can see using the golden ratio proportions
i also don't like to flip the roof itself to the bottom because that would be a repetitive FLIP message, we already have a sense of flipping in the composition we should not add more
i used this design because it forces the observer to literally FLIP the image upside down in a full 360 degrees
this moment of interaction with the image, is considered helpful to memorize the logo
i am using the red from the maryland flag and colors can be always changed.
i am also working on the fist design, just taking pictures of my fist to copy it for making it unique
I love the idea of The Flip Club , but honestly getting a logo too close to the actual fight club logo could be risky for copywrite issues on the other hand if it's too different from the fightclub logo can be seen just as a fist and have a counterproductive result for communication
i suggest considering the option of keeping the simple name the flip club, and add all the material regarding the fight like the fist, just in the marketing material , like pictures and videos and slogans, but not in the actual logo itself.
for example you can do standing circular meetings like the fight club
or use a marketing slogan like "the first rule of the Flip Club is you ALWAYS talk about the Flip Club "
using another word instead of "you don't talk"
so you can recall the fight club in many ways without dedicating your entire logo to it.
thank you for reading this i will work on some new entries and please let me know if you like to see specific changes
I am working on the new entries, however wanted to let you Know that is also not encouraged to ask other designers to copy one from another, in order For each designer to develop his own original concept, thank you. I Will upload the new designs soon
Thank you a lot for liking my concept, yes i am happy to work on the changes that you asked for is going to take a few hours for me to present them to you
I would like to let you Know that the main comment area is for Technical Communications directed to the entire community, while this comment section is for the discussion regarding the specific design
Comment Activity
untill at a certain point , logos started to be used for the general public too, marking all products, and so the real first logos came out
then they noticed that most of the people coudn't read so they introduced full illustrations in the logo like the first ivory soap logo for example, pepsi cola did that too at that time
and illustrations became alway less necessary with the invention of advertise and the use of pictures and videos
nowdays almost every logo is on top of a picture or a video explaining the product, peoples have phones in their hands they get from your logo to your website in a second, you don't have to illustrate much, they get there immediately
I can compare it to the light of a star , that we can see it while it might be already dead.
what we see is not creativity but what is left by creativity before it expired.
Everything has changed , now creativity can't be Unlimited and Free, it should be controlled and limited by still making use of the basic tools that we have to Create.
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Rectangles and Squares are the shape we draw the most during our life, it represents order, rationality and full control over the Events.
the rectangle is the Base of most of the graphic compositions, for example, this rectangular logo, is inside a rectangular slot in a rectangular page of a rectangular screen, and so on, we are very used to see rectangles. Most of the logos if not every logo we see has a rectangular base even if is invisible, it's there, in the form of the golden ratio.
I also have elaborated this rectangle to have some specific qualities that makes it different from others.
the key points are, that the rectangle and the font have the same thickness, so that integrates with the font
the space between the rectangle and the font is limited in a way that it seems like it perfectly fits the font, otherwise it will just have a sense of enclosure for letters.
this is also expressed by the breaking points to make room for the words "the club" making them neither in nor out, but equally important to the rest of the elements of the composition
i apologize if this is too much writing, but there is really no other way to explain the design choice
when it comes to Logo design, relying exclusively on our personal Taste and nothing else, is not a successfull strategy
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this happens because the triangle is a shape that needs to be handled with care, is always a predominant shape. no matter what type of triangle it is , even if is not present but just used as construction lines, can completely change the design structure.
Is a shape that we don't find very often in nature and so the human brain tends unawares to semplify it .
Triangles and Pyramids they impose on the observer taking all of our attention, that is why they are used on danger signs and alerts. they are used to communicate Autority and conflict.
They are also in the form of Arrows a universal indicator of direction.
Since they point to the sky they have always been used to describe the Divine , the misterious , the unknown, like the Bermuda Triangle , could have been a square but would have not been so misterious.
Ultimately, i believe that the matter of the Club being real estates, is already made of lots of roofs, people will be looking at roofs at all times, making a roof in the logo will result in repetition , in my point of view the logo should not describe the context but is the work of the company itself to always present the logo in his own context
however you can always test which one is better, if the one with the roof or if the one without
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The colors are not necessary a design tool in the hands of humans just to make things look different than black and white or nil.
Colors are a well known natural phenomenon that have quantifiable properties and tell us a lot about the world we live in.
About logo design in particular , we have not yet certainty of which color is the best for our logo and our business, but we can start making very clear hypothesis about which colors we like to void and put together a set of 2 or 3 colors that instead we would like to use.
Testing is the only accurate method we have to fully understand which color is the one that give us better results in return and if you are willing to test different colors over the first months and years of the business, you'll soon find out what are the best colors for your business and ultimately pick up the One that gives you the best results.
I have provided you with 3 different colors to start with, just to introduce a discussion about the matter and to give a sense about what color picking involves when it comes to logo. I have used the color for the background so there is more colored surface available and we can focus on the colors for this time, I also added a subtle effect like a soft shadow to include a wider gradation of color.
Lets start from RED the one in this window.
Red is the color with the shortest wavelength, this property makes the red color extremely exciting to the view and human brain, is the color of our blood, it reminds us so many delicious Fruits and is the predominant color of the rising Sun, RED is a symbol of Power , Pssion and the Lust for life.
It means urgency and necessity that is why is used by for example the Red Cross, but is also the symbol of happiness and prosperity in Cina, while in south africa and other places is the color for mourning, just accidentally because of that fact that have been used on flags during the revolution against the zar in Russia made it the color Communism. The variants of red communicates love , passion and intimacy.
I strongly recommend testing the use of red because is probably the most popular color in the Real estate industry, for example real estates signs are mostly red because of necessity, excitement and passion and could give some very satisfying results.
BLUE #130 on the other hand has the longest wavelength between all colors, making it the most relaxing color the human eye can see, because of this property it is probably the most used color in the Logo industry. When the blue gets darker and deeper, the feeling of relaxation becomes a feeling of depression and sadness, that is also why it gave the name to the Blues music.
Lighter gradation of blues are often associated with Magic(we don't want this in this particular logo)
Ultimately since IBM used this color , is also associated to technology, intelligence, traditionalism and stability, in this case is called, company blue , or IBM blue.
For such reasons I discourage the use of the Blue color and relatives, but you can still test it, to find out.
PURPLE is another color I like to introduce, mainly because you used the words Exclusive and Luxury in the brief, and it matches the name Club as being something exclusive not for everyone otherwise it would not be a club.
PURPLE #128 has been in the past the rarest color of all, producing it was expensive and was only used to create luxury and expensive items, it was associated with wealth and power and this still remain valid today in a certain way, we can all afford purple items now, but still is considered an exclusive color.
Is the mix between red and blue, so still carry a lot of Passion inside, strong emotions and sensuality.
Purple must be a medium to strong tone, otherwise if is too light, it becomes the color of fragility because of some very delicate light purple in for example delicate flowers like violets.
I apologize for the very long comment , but this is just a tiny fraction of what the right color would be, I surely recommend to include the Red and the Purple in the first set of colors that you might want to test .
You can maybe suggest some too and we can see how they look, one of the important things about this logo is that is flexible regarding to colors , it is just a solid one layer and as long as there is enough contrast between the logo and the background you really have unlimited possibilities, it also flexible across different uses can be easily carved or 3d printed.
Please let me know what you think about it, if you ever made it untill the end thank you very much to review this, when you are ready to discuss about the roof line i have some updates on that too
i have just a question, did you mean that you like to see the upper line of the rectangle removed and substitute it with the angular line of the roof instead?
i also spent some time researching for
possible clones on the internet, to make sure the idea was not so common, and i found many which flipped the F the P the I , the word Flip in both senses but doesn't seem like many if not anyone (99.9% probability) decided to just present the entire word flipped without any addition so i am going to keep it as main part of the concept
since this is a logo based on the Type i used one that doesn't require a paid licence to be used
i am going to work on the changes now, thank you again and i am always available if you have any communication for me
have a great day
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i have to work mostly on the outline of the hand if i want to integrate the previous concept with the fist.
i will work on the details now, this is just a concept i am uploading to give you an idea of what it could be
if you can give me any feedback this would be really helpful thank you
Withdrawn
precisely this one is the most minimal option without chimney and having the roof constrained withing the edges of the main rectangle
also the rectangle i used is not just a random rectangle , but what is called the golden rectangle, is the most natural rectangular shape the human eye can see using the golden ratio proportions
i also don't like to flip the roof itself to the bottom because that would be a repetitive FLIP message, we already have a sense of flipping in the composition we should not add more
i used this design because it forces the observer to literally FLIP the image upside down in a full 360 degrees
this moment of interaction with the image, is considered helpful to memorize the logo
i am using the red from the maryland flag and colors can be always changed.
i am also working on the fist design, just taking pictures of my fist to copy it for making it unique
I love the idea of The Flip Club , but honestly getting a logo too close to the actual fight club logo could be risky for copywrite issues on the other hand if it's too different from the fightclub logo can be seen just as a fist and have a counterproductive result for communication
i suggest considering the option of keeping the simple name the flip club, and add all the material regarding the fight like the fist, just in the marketing material , like pictures and videos and slogans, but not in the actual logo itself.
for example you can do standing circular meetings like the fight club
or use a marketing slogan like "the first rule of the Flip Club is you ALWAYS talk about the Flip Club "
using another word instead of "you don't talk"
so you can recall the fight club in many ways without dedicating your entire logo to it.
thank you for reading this i will work on some new entries and please let me know if you like to see specific changes
have a great day i will update it soon
I would like to let you Know that the main comment area is for Technical Communications directed to the entire community, while this comment section is for the discussion regarding the specific design