The Factory Logo Design Contest

The Factory has selected their winning logo design.

For $250 they received 117 designs from 19 different designers from around the world.
Contest
Logo Design Brief
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raven15
United States

Slogan

We Build Champions

What We Do

Speed, strength, and agility training for athletes.

Industry

Sport

Top Three Things to Communicate

#1 - Athletic
#2 - Challenging
#3 - Results Oriented

Our Target Audience:

Parents of atheles ages 7 to 18.

Color Preferences

We are not attached to any particular color but some colors we were thinking about are: Black, White, Silver, Grey

Themes

Sporty
Masculine
Gray
Subtle
Necessity
Serious
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

raven15
United States
Thanks for all the entries. As you can tell from the rankings, we like the idea of a successful athlete being portrayed in the logo. Another thought, showing an athlete progressing..getting better through hard work; not sure how capture that. thanks again!
13 years ago
raven15
United States
Love the font and color on #24..it has a college/university feel to it, but if you can work an athlete into it somehow that would be great.
13 years ago
MCerit
Turkey
Dear CH,

You can find my feedback to your comment by clicking the design.

Thanks.

MCerit
13 years ago
raven15
United States
The athletes in the designs give the appearance that we just train for track. Can you please try some different sports; particularly american football, soccer, basketball, wrestling..
13 years ago
raven15
United States
#1 not sure how the different shade of red for the football would transfer to embroidery. What if we put a football helmet in the guys hand that is in the middle. Like he is holding his football helmet by the face mask and above his head.

#3 has too much red in it I think. The guys at the bottom look better as red with what background. Or maybe black background.

#45, #46, and #48 not crazy about the font maybe try a couple different fonts.
13 years ago
raven15
United States
Disregard my above post. I put the number of the ranking on the first two comments instead of the logo number.

#53 not sure how the different shade of red for the football would transfer to embroidery. What if we put a football helmet in the guys hand that is in the middle. Like he is holding his football helmet by the face mask and above his head.

#54 has too much red in it I think. The guys at the bottom look better as red with what background. Or maybe black background.

#45 , #46 , and #48 not crazy about the font maybe try a couple different fonts.
13 years ago
MCerit
Turkey
Dear CH,

Do you want any more improvements or any more options?
13 years ago
raven15
United States
I have seen several designs I like but none that just hit me as being the one. I am not sure what else I would like to tweak with the current logos but I want something simple but bold.

#62 I like the athlete in the O I think that would be something very brandable. After it has been branded I think the O could almost stand alone and be recognizable.
13 years ago
2BPencil
Canada
This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

Best Regards,

13 years ago
a2910
Indonesia
exactly i agree with eastcoast creative
13 years ago