The logo is a classic, able to stand the test of time and works well as a web 2.0 style logo. The typeface used is very corporate and modern, suited to the type of managerial work that the company deals with. The orange outline really defines the heading making it strong and lasting in the mind of the viewer. Finally the 'com' stands behind the main heading identifying the business as an online one. The addition of the world globe as the 'o' emphasizes the type of industry i.e. travel.