The Deck at PGH Logo Design Contest

The Deck at PGH has selected their winning logo design.

For $275 they received 87 designs from 19 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
agregoryjones
Canada

What We Do

Waterfront restaurant suspended above a river using fresh, local food.

Industry

Restaurant

Top Three Things to Communicate

#1 - Sophisticated but approachable
#2 - Inviting - this is "your place"
#3 - Memorable

Our Target Audience:

Age: 30 - 50
Male and female
Local customers - specifically Richmond, BC and south Vancouver, BC, as well as international travelers visiting the hotel
Average to above average income

Color Preferences

Grey
Could have hints of blue and/or deep burnt orange

Our Ideas and Additional Information:

Our hotel restaurant needs a logo created based on a concept the owner has sketched out.

He would like the main restaurant name (The Deck) in a large font that mimics the silhouette of the restaurant. Underneath would be a smaller/different font spelling out "EAT & DRINK AT PGH" or "KITCHEN & BAR AT PGH" to mimic the pylon legs of the building over the water.

His rough sketch is attached.

Themes

Simple
Necessity
Modern
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

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