The Daily Scoop Pet Waste RemovalLogo Design Contest

We are building a pet waste removal company near Dallas Texas.
Our service and target audience is pretty self explanatory.
With the name "The Daily Scoop", we would like to incorporate, if possible, a newspaper theme. Ex. a dog sitting on a toilet reading a newspaper with people in the background cleaning up the waste with pooper scoopers.
We would like our logo to more on the "upscale" side as far as the design but if you, the artist, have better ideas please don't hesitate to use them.

Nothing to "cartoonish" looking. Preferer more natural colors.
I would like to bring a feeling of trustworthiness to the brand.
But again, I leave most of the design work up to the artists' discretion and vision.

With the name "The Daily Scoop", we would like to incorporate, if possible, a newspaper theme. Ex. a dog sitting on a toilet reading a newspaper with people in the background cleaning up the waste with pooper scoopers.
But again, I leave the design work up to the artists' design and vision.