Glad you like it! I'm not sure I know what you mean by using it as an emoticon? Do you mean that the 7 is the element that you could use as a stand alone graphic for social media avatars and things like that?
Thank you. I've uploaded some variations along with an example of how you could separate out the 7 to use as a favicon or avatar and still maintain nice brand recognition. Let me know if you need anything else.
#315 would be with that same golden color you're using throughout the site. I think that makes the most sense on white to stay consistent. But if you have another direction you'd like to go that's perfectly fine.
It just depends if you want some with a more handwritten feel or something more refined. I tried to put a few of both together to see what you're leaning towards, if any.