The Crab Company of (Fiji)Logo Design Contest

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Leave private feedback by clicking on a design.
~~ When you provide feedback to designers, you increase the chances of getting the logo you want. More feedback = better results!

Off to a great start. Thanks for the early entries.

A note to all designers Fiji must be in brackets - e.g. - (Fiji). It's a legal requirement.

#7 is ahead because it shows class and simplicity/quality - but crab needs work to be a bit more like species Scylla serrata.

Can't wait to see more!

#11 - #15 Like the simplicity, but the crab is probably a bit too cute - edging towards cartoony rather than giving a sense of quality.

The crabs we are selling are mud crabs, species Scylla serrata - if you google images of either mud crabs or Scylla serrata you will see that our crabs are a bit chunkier in shape than those displayed here, so any crab graphic a tad closer to what we grow might be good.

#1 liked, but the two C's back to back are distracting. Maybe remove these.

Would be good to see some more designs that have an emphasis on Fiji, rather than "Crab Company" - both literally in terms of the words, but also in terms of feel - think perfect tropical islands.

please leave comments on individual entries so the designers will get email on their own entry and make revisions for you.

Another thought - something that really helps seafood branding is WATER. Think of an azure topical lagoon - impossibly blue water over perfect white sand - or waves, ripples and other water effects. Clean water means quality seafood - maybe some great designs to come will use the element of water to great effect...

A note to all designers - new reference image has been uploaded showing great detail on the crab shape and claw structure.

A thought on colours - blue is obviously the dominant colour as it is evocative of waters, but crabs are also a vibrant orange when cooked. Probably best to avoid yellow or green.

Also, we are seeing lots of designs that try and incorporate an entire crab - which sometimes can make the design too detailed with way too many fine elements that will be lost at small sizes - what if you didn't have to use the whole crab? Is there something that can be done with claws for example?

Wow, 121 logos in the "open" section, thank you so much to all the designers who have put so much effort into this challenging brief.
Of course, there is more than one person involved with the decision making and we are having great discussions in the background about each of our favourites.
We will be back shortly with feedback for the top 5 designers as we go into the top 5 phase. One thing to consider - as should be considered with every logo, is how designs will work in small sizes, low resolution, single colour etc - all the things good logos should do.
All right then, thanks so much so far, and we'll be back soon with feedback for the top 5.

To all top five designer. the third (crab claw from the front) reference that CH upload is specific for my design. Please do not use it as your reference, thanks for your understanding :)

Best Regard "Shangrila"

To all designers that have submitted for this competition, thank you so much for all your many hours of hard work and some exceptional creativity.
We are working hard behind the scenes to get final feedback from one of the important decision makers in this process who is traveling at the moment and not available to view the top designs today.

So relax for the next 24 hours and we will be back soon with our final decision.

Terrific work, all of you.

Hi everyone,
Just waiting for feedback from a third person involved who is traveling and not near internet. Please be patient.

Great result and thanks so much to all the designers who put in so much hard work. Everyone is happy with a great logo.

Great result and thanks so much to all the designers who put in so much hard work. Everyone is happy with a great logo.