Conflict resoution services: help clients resolve internal and external conflicts through direct mediation services as well as by providing coaching and trainng so clients can resolve their own conflicts.
Industry
Consulting
Top Three Things to Communicate
#1 - Turst and accessible (image of "You are in good hands with us")
#2 - Conservative and safety (not great risk takers)
#3 - Stylish (most of our clients are not enamored of attorneys, but at the same time respond to that image of credible, professional expertise)
Our Target Audience:
Initially, clients will be government agencies responsible for natural resources. After that I expect to pursue other government agencies outside of natural resources. Then, if all goes well, expand to the private sector. In short, when doing the branding today, I need to play to my current client base (natural resources) but I want to keep the options open for these other clients with a brand that will resonate with them as well.
Demographics:
U.S.A. clients. Middle-to senior managers and executives. Most with college educations; some with advanced degrees. Typical client will have been a technical specialist who has worked his/her way up the chain of command into management.
Psychographics:
Active and engaged managers but with an aversion to conflict. My prediction about the hiring attitude of these clients is that they will initially be reluctant to buy pure mediation services; but they will want these under a different name. They will be price sensitive, not acknowledging the cost of conflict, and will have an instinct to see their purchase as an expenditure, not buying value. They will not initially acknowledge the need to explicitly buy services to protect their image, credibility, and other ‘soft’ aspects of the purchasing equation. Having said that, they will appreciate that value after they see the outcome of our work.
Color Preferences
Blues
Greys
Greens
Our Ideas and Additional Information:
I have a draft that I made that I am using until I adopt a professional design. I am unable to attach it here. E-mail me if you would like to see it. I am not in love with this design. It is just something I am using until you design something better for me.
Themes
Necessity
Secure
Simple
Gray
Subtle
Quiet
Expensive
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Thanks to everyone for your creative ideas so far. I appreciate the symbolism of cooperation in the graphics submitted so far. Something more 'corporate' would be nice to see given that I am looking to have this brand resonate with private-sector, connservative businesses as well as government agencies. Remember that my current client base is reluctant to buy my services under the usual name (mediation) but they usually respond to stolid, well-established, and expensive corporate images such as a law firm--but not all the way in that direction. These customers are no-nonsense-kinds of people; just not big risk takers when buying my kind of service. Imagine you are the busy director of a government agency who feels caught between arguing interest groups. What brand image will work to convince you that my conflict resolution services will make you feel secure buying from me? Cheers! mike.
Thanks again everyone for your great ideas. As we move into the last five days of this contest let me list the things I see in all the draft logos that I like,
* Image of some sort that expresses cooperation among diverse people (numbers 7 and 9). * Fonts like those in entries number 7 and 5. * The word "The" appearing subordinate to the main words, but still in the logo.
Other thoughts I've had that try to communicate the values in my head that might be translated into the graphics of a logo are,
+ Results oriented. + Less 'cute' and more reserved (moving to abstract if necessary to avoid cute). + You are in safe hands when you hire my company.
