I normally don't go this far off brief, but the thing is, I've been thinking lately about becoming a coach and have been researching what's out there in training and accreditation. This could very well mean I'm your demographic. If so, I am offering an unsolicited opinion. A mortarboard in the logo would not inspire ME to investigate further. It just doesn't seem serious enough. Not that MY offering here is all that exciting, but it's a departure point. There's a heckuvalotta flimflammery in the coaching biz - and new age hoo-hah and anything that doesn't hit me, personally, as serious and responsible would, quite frankly, turn me off big time. That said, your sample website is very sensible and down to earth. Your logo should amplify that. On the other hand, perhaps I'm not your demographic. I dunno. My two cents' worth.
(This comment references Entry
#37)