The Club16 & She's FIT! WayLogo Design Contest

The Most Trusted Name in B.C. Fitness since 2011

Club16 and She's FIT! are premier fitness providers in British Columbia, united by a commitment to empowering communities to live happy, healthier, and well-connected lives. With the trusted leadership of Trevor Linden behind the brand, we deliver fitness experiences that are transparent, energetic, accountable, and member-focused. Our brands embody an energetic, fun, and positive environment that fosters a strong TEAM atmosphere. We're approachable yet professional, motivational without being intimidating, and committed to making fitness accessible to members of all ages and levels.

Brand Differentiators
1. Trevor Linden's trusted local reputation
2. Women-only spaces that provide comfort and support
3. Genuine care for member wellbeing and success
4. Community-centered approach to fitness

Orange, Grey and Green

Internal logo created should:
• Visually connect the relationship between Club16 and She's FIT!
• Maintain the established color schemes of Club16/SF
• Reflect the energetic, positive personality of both brands
• Communicate our commitment to all fitness journeys (all age and fitness level ranges)
• Embody our vision of becoming BC's top fitness provider