1. The use of the acronym is good in that it can be cropped from the full logo to be used as an accreditation mark on a business card. We are not sold on using the acronym as the logomark, but very open to the idea.
2. The incorporation of the graph is good, although it may look like a letter O on quick glance either because of the negative space or the closeness of the circle element too close to the stroke of the C.
3. OK with the horizontal layout and the stroke separating the name from the logo mark. The type treatment of the name shows strength, which is good.
#19 - strong concept going down the right path of "certification". This really speaks to me for all of the market we deal with (member company, individual, clients that want certified spend management services). I like this. Not that it is required, but if you take a look at the draft brochure I uploaded earlier today, is there a color pallet you can pull from that piece to make your logo fit into that piece (re-coloring)?
Also, we feel the certificate look is a bit too literal. Maybe a stylized certificate that has the same message without being too obvious?
#21 - this one also has a good chance of being used as a certification mark, can stand on its own without the full name. Not sure I like the mixed height lettering, but the negative space above/below is nice. Gray/blue give an established and conservative feel. Any other typefaces or type alignment you might suggest for this one?
#39 - thanks for all of the different and unique ideas you've come up with. My initial thought is that the "person" in this case may speak too much to the individual, although its very good for that. I know its tough, because we have 3 audiences we will be reaching as an organization. A more general approach to our goals (rather than literal) will be best. The graphic doesn't have to tell a strong story as much as it has to show that we are established and credible.
#42 - same comment regarding the use of the person. This one is just a bit too playful with the ring on the outside. Almost looks like the person is in one of those circus things where they are rolling inside the ring...
#41 - The type treatment on the name on this one is excellent. Very strong execution there. Not sure about the brighter colors in the circle or the dot...is this signifying an individual (a head?)?. Wonder if you might do an execution of the same with:
- muted hues in the blue and green - different font for the main CSME - maybe even try losing the dot in the M and accenting the downward stroke in the M to signify "cost reduction"? Too much?
#40 The group is feeling that the certificate, especially the ribbon on the certificate, is a bit too literal and diploma looking. Sorry to back up on this approach, because we had told the designers that certification was an important thing to convey. Maybe its a bit too literal in this case.
#55, #56: I realized I might have given you bad direction. On the coloring, I meant to use colors more consistent with the brochure I posted (less saturated?). On the "downstroke of the M", I was referring to the second stroke in the letter itself that could be made to imitate a downward graph trendline by shape or by color or both. Again, I might be overthinking this!
The V under the M isn't working, but it might be an interesting approach to take the negative space created by the "v" between the M and V and color or shade with a gradient that shows a downward arrow revealed in that space.