The Center for Association Growth (TCAG)Logo Design Contest

Logo Design Contest
Contests / The Center for Association Growth (TCAG)

The Center for Association Growth (TCAG) has selected their winning logo design.

For $300 they received 112 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Grow with us.
What We Do
We provide professional management services to associations, helping them to grow and prosper.
Industry
Non-Profit
Color Preferences
We want to express growth, but are tired of our long-term green palette. Are open to most colors, especially those that express energy.
Our Ideas & Additional Information
You can look at our current logo www.tcag.com but I wouldn't let it influence you too much. It has served us well for 8 years, but it is time for something new, exciting. We can not decide whether to incorpate our full name "The Center for Association Growth" and our short name "TCAG" into the same design. So we would like to see it both ways.
Themes
Colorful
Luxury
Modern
Refined

Entries

Order by
Ranking
Entry Number
1st

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Discussion

 
Client
#3. Wow... Solid start. I like its simitry and cleanness.
15 years ago
 
Client
#4 Thanks. Nice start. Only feedback: Too soft. Would like more masculine.
15 years ago
 
Logo Designer
ok...
15 years ago
 
Client
#7. I like a lot about this entry. Works all 4 major elements (name, abbreviation, mark, and tagline) into single design. Would like to see other color combination, as alternative to our current green. And, the mark - the tree/plant icon, it would be nice to see non-nature possibilities to suggest growth.

But all in all, very good initial design.

15 years ago
 
Client
Prefer #7 to #6 but like the way, in #6, "Association Growth" pops out of this one. But lost of tagline and treatment of TCAG under icon not as strong.
15 years ago
 
Client
#9, #10, and #11 are solid additions. In general, would like to see other color ideas. And is there a way to integrate "Grow with us." - a missing element.

Our general feedback to all is to try to make a "TCAG" a subtle part of the design, not the dominant element. Looking for more was to lead with our full name "The Center for Association Growth".

Thanks to all so far.
15 years ago
 
Client
We continue to like #7 because it pulls in all four elements. Although, we would love asti to play with the growth icon - your sappling/small tree. It is not as vibrant as we would like.

#18 is a solid good adaption. It brings in multiple colors and its growht icon/tree is very healthy and with its leaves pointing upward gives the real sense of growht and vitality.

I don't see any growth ideas that use people icons yet. We help associations grow and in a very real sense the number of people (members) increase after we take over management. Can someone build on that idea?

15 years ago
 
Client
Don't slow down now, designers!

You have all presented some very good ideas but we are still looking for more.

From what we have seen, we are now open to other approaches that suggest growth, that highlight our full name "The Center for Association Growth", that subtly incorporates "TCAG" into the design, and for now, does not need to have our slogan "Grow with us."

One more thing to consider... a lot of our success in helping association grows is in our expert use of technology for our association clients. So, while different from our current logo, we would also be interested in designs that had a more Web 2.0 approach.

Hope this helps.

15 years ago
 
Client
asti, thank you for the new designs, especially #20, #23, and #28.

You have introduced some new approaches that address the need to incorporate people into the icon. Very cool.

Let us look at these for a little while.

Thanks also to offbeatdesign for #26. The circle icon is powerful.

15 years ago
 
Logo Designer
Thank you. Please let me know if there are any revisions you would like to see to #26.
15 years ago
 
Client
asti, your latest entries #32 and #31 demonstrate that you are very good at incorporating feedback into your designs. Thank you. I like the icon (people with circle) in both of them. I like how clean #32 is but I also like the 3-dimensional feel from #31.

With this latest icon, my focus now turns to the type used for the company name. Does it work well with these new icons?
15 years ago
 
Client
Thanks to everyone who has taken the time to provide one or more ideas.

We are heading into the home stretch, and we still do not have a clear winner. asti has consistently delivered the most impressive logos, but offbeatdesign has offered some compelling alternatives. And there are plenty of other good starts.

Let's keep the ideas coming.

15 years ago
 
Logo Designer
not bad logos here. #34 caught my eye for some reason (not #13 - looks like toxic fumes from a nuclear power plant)
From asti's I'd take #22, just with a different font.
But #51 by offbeatdesign is cool too.
15 years ago
 
Client
Thanks to all who participated so far. We received some nice new ideas toward the end of our contest last night/this morning, so we decided to extend it for 2 more days.

At the moment, asti's #44 is still the one to beat. Several of us (who are making this decision) are really drawn to the clean, modern look - a good break from our previous tree.

But offbeatdesign, roktiv and Banteng have given us compelling alternatives as well.

I will post individual feedback where needed.

Keep the coming!!!
15 years ago
 
Logo Designer
After more than 20 designs i've reach to the 1st ranked #76 ( the ring, the colours, the font, the 3 growing humans - they wasn't in the brief ) now please create your own designs, don't try to improve mine, or use elements from it (eg. #78 , #79 ). Thanks
15 years ago
 
Client
Thanks asti, I think your comments are fair.
15 years ago
 
Logo Designer
I just improve of mine #69 based on feedback. is that wrong?
15 years ago
 
 
Client
Thanks to everyone who participated. You all helped make this a great experience.

In the end, we liked asti's work and his ability to make subtle changes that improved the final logo.

Thanks again to everyone.

Now that we know about this service, we plan to use it for our clients. So, we look forward to seeing you down the road!

15 years ago
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