The Center for Association Growth (TCAG) Logo Design Contest

The Center for Association Growth (TCAG) has selected their winning logo design.

For $300 they received 112 designs from 24 different designers from around the world.
Contest
Logo Design Brief Hide
bwangostar
United States

Slogan

Grow with us.

What We Do

We provide professional management services to associations, helping them to grow and prosper.

Industry

Non-Profit

Top Three Things to Communicate

#1 - We have proven expertise doing what we do
#2 - We are an honest, hard working, high integrity family-run organization
#3 - We knows what it takes to grow healty associations and non profits

Our Target Audience:

We provide management services to associations. So our clients are non-profits that are comprised of volunteer leadership. Our clients are usually smart, outgoing individuals that donate their time to help build the professional society they belong to. Normally leaders in their respective industries, our clients have high standards and expectations.

Color Preferences

We want to express growth, but are tired of our long-term green palette. Are open to most colors, especially those that express energy.

Our Ideas and Additional Information:

You can look at our current logo www.tcag.com but I wouldn't let it influence you too much. It has served us well for 8 years, but it is time for something new, exciting. We can not decide whether to incorpate our full name "The Center for Association Growth" and our short name "TCAG" into the same design. So we would like to see it both ways.

Themes

Colorful
Luxury
Modern
Refined
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

Withdrawn

3rd
4th
5th

Withdrawn

6th

Withdrawn

7th

Withdrawn

8th
9th
10th

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New
New
New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New
New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

Withdrawn

New
1 2 3

Discussion

Discussion

bwangostar
United States
#3. Wow... Solid start. I like its simitry and cleanness.
12 years ago
bwangostar
United States
#4 Thanks. Nice start. Only feedback: Too soft. Would like more masculine.
12 years ago
smoke
Indonesia
ok...
12 years ago
bwangostar
United States
#7. I like a lot about this entry. Works all 4 major elements (name, abbreviation, mark, and tagline) into single design. Would like to see other color combination, as alternative to our current green. And, the mark - the tree/plant icon, it would be nice to see non-nature possibilities to suggest growth.

But all in all, very good initial design.

12 years ago
bwangostar
United States
Prefer #7 to #6 but like the way, in #6, "Association Growth" pops out of this one. But lost of tagline and treatment of TCAG under icon not as strong.
12 years ago
bwangostar
United States
#9, #10, and #11 are solid additions. In general, would like to see other color ideas. And is there a way to integrate "Grow with us." - a missing element.

Our general feedback to all is to try to make a "TCAG" a subtle part of the design, not the dominant element. Looking for more was to lead with our full name "The Center for Association Growth".

Thanks to all so far.
12 years ago
bwangostar
United States
We continue to like #7 because it pulls in all four elements. Although, we would love asti to play with the growth icon - your sappling/small tree. It is not as vibrant as we would like.

#18 is a solid good adaption. It brings in multiple colors and its growht icon/tree is very healthy and with its leaves pointing upward gives the real sense of growht and vitality.

I don't see any growth ideas that use people icons yet. We help associations grow and in a very real sense the number of people (members) increase after we take over management. Can someone build on that idea?

12 years ago
bwangostar
United States
Don't slow down now, designers!

You have all presented some very good ideas but we are still looking for more.

From what we have seen, we are now open to other approaches that suggest growth, that highlight our full name "The Center for Association Growth", that subtly incorporates "TCAG" into the design, and for now, does not need to have our slogan "Grow with us."

One more thing to consider... a lot of our success in helping association grows is in our expert use of technology for our association clients. So, while different from our current logo, we would also be interested in designs that had a more Web 2.0 approach.

Hope this helps.

12 years ago
bwangostar
United States
asti, thank you for the new designs, especially #20, #23, and #28.

You have introduced some new approaches that address the need to incorporate people into the icon. Very cool.

Let us look at these for a little while.

Thanks also to offbeatdesign for #26. The circle icon is powerful.

12 years ago
offbeatdesign
United States
Thank you. Please let me know if there are any revisions you would like to see to #26.
12 years ago
bwangostar
United States
asti, your latest entries #32 and #31 demonstrate that you are very good at incorporating feedback into your designs. Thank you. I like the icon (people with circle) in both of them. I like how clean #32 is but I also like the 3-dimensional feel from #31.

With this latest icon, my focus now turns to the type used for the company name. Does it work well with these new icons?
12 years ago
bwangostar
United States
Thanks to everyone who has taken the time to provide one or more ideas.

We are heading into the home stretch, and we still do not have a clear winner. asti has consistently delivered the most impressive logos, but offbeatdesign has offered some compelling alternatives. And there are plenty of other good starts.

Let's keep the ideas coming.

12 years ago
jakub sudra
Poland
not bad logos here. #34 caught my eye for some reason (not #13 - looks like toxic fumes from a nuclear power plant)
From asti's I'd take #22, just with a different font.
But #51 by offbeatdesign is cool too.
12 years ago
bwangostar
United States
Thanks to all who participated so far. We received some nice new ideas toward the end of our contest last night/this morning, so we decided to extend it for 2 more days.

At the moment, asti's #44 is still the one to beat. Several of us (who are making this decision) are really drawn to the clean, modern look - a good break from our previous tree.

But offbeatdesign, roktiv and Banteng have given us compelling alternatives as well.

I will post individual feedback where needed.

Keep the coming!!!
12 years ago
asti
Romania
After more than 20 designs i've reach to the 1st ranked #76 ( the ring, the colours, the font, the 3 growing humans - they wasn't in the brief ) now please create your own designs, don't try to improve mine, or use elements from it (eg. #78 , #79 ). Thanks
12 years ago
bwangostar
United States
Thanks asti, I think your comments are fair.
12 years ago
Banteng
Indonesia
I just improve of mine #69 based on feedback. is that wrong?
12 years ago
bwangostar
United States
Thanks to everyone who participated. You all helped make this a great experience.

In the end, we liked asti's work and his ability to make subtle changes that improved the final logo.

Thanks again to everyone.

Now that we know about this service, we plan to use it for our clients. So, we look forward to seeing you down the road!

12 years ago