The Body Affair Logo Design Contest

The Body Affair has selected their winning logo design.

For $275 they received 79 designs from 15 different designers from around the world.
Contest
Logo Design Brief
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holanola
United States

What We Do

The Body Affair is a salon that includes services across the beauty industry--hair, tanning, brows, nails, and more. The Body Affair is owned by a progressive, gay male in small town OH. He wants a modern brand that evokes that "small town, old school tanning salon" vibe that is true to his personal brand presence in the community.

Industry

Beauty

Color Preferences

I'm envisioning this as a single color logo that will likely come to life as a pink neon sign/focal point in the salon. However, we are open to a slightly more complex option that incorporates a "Miami Vice beach sunset" vibe/colors. Dark blue>purples>reds>orange>yellow (gradient).

Our Ideas and Additional Information:

The attachments are for inspiration only. The logo needs to clearly state The Body Affair and in a clean, punchy font that will translate well into a neon sign. Think a modern take on the attached neon font example.

Themes

Feminine
Luxury
Secure

Style Inspiration

Entries
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Contest Entries

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Discussion

Discussion

holanola
United States
Hi all-
Thanks for your entries. I would like to provide overall feedback that I am looking for an old school neon sign vibe and would like that reflected in the font. I would also like the B to not be a separate part of the logo but rather incorporated into the phrase itself. Thank you!
5 months ago
holanola
United States
Also note, the logo needs to include the words THE BODY AFFAIR somewhere in the logo. Think simple, chic, and modern. Thank you!
5 months ago