What We Do
The Body Affair is a salon that includes services across the beauty industry--hair, tanning, brows, nails, and more. The Body Affair is owned by a progressive, gay male in small town OH. He wants a modern brand that evokes that "small town, old school tanning salon" vibe that is true to his personal brand presence in the community.
I'm envisioning this as a single color logo that will likely come to life as a pink neon sign/focal point in the salon. However, we are open to a slightly more complex option that incorporates a "Miami Vice beach sunset" vibe/colors. Dark blue>purples>reds>orange>yellow (gradient).
Our Ideas and Additional Information:
The attachments are for inspiration only. The logo needs to clearly state The Body Affair and in a clean, punchy font that will translate well into a neon sign. Think a modern take on the attached neon font example.