HI Logo Road - your images in #12, 35, and 38 are simple and pretty good. I am not sure how they tie to the title, and am curious how you see that. However, a major improvement would be rearranging the type (see my just posted note to all designers please): I suggest that the 'Becoming An' is centered, perhaps with lines on each side to set it off and draw attention. I need the boldness of #35, but the look of #12 and 38, and the subtitle must be much stronger and more readable. Your use of the box on #38 grabs my attention, and I would love to see more options with that kind of look. Thank you!
I wanted to come up with an image that was simple and memorable while depicting confidence, action, and result besides what you outlined in your brief. It is a teaching program so for those who want to get involved they need to feel confident, they have to make sure that it will work for them, and they will definetely see the results.
I also wanted it to be applicable in all media types as well as its standalone usage.
I will soon send you the revisions with more emphasis on wording as per your request.
#85 and #84 have a lot of potential. Some suggestions: The type on the subhead line might look better if the Maximizing Your was condensed a bit and mirrored the look of the Becoming An line relative to the line that follows it. Adding a line on both sides that draws the eye to the words would also be great, as you did in the first line of the title on #84. Thank you!
Thank you and #86 is one of my favorites. I do think that removing the line on both sides of the subtext "Maximizing Your" would be helpful. It seems to draw my attention and give it equal weight with the main title, which is distracting and not quite right.
i would also like to see this revision with the box around it, as in #85. That is a great touch. Perhaps also making the box slightly larger and moving it down relative to the image might it more of the focal point with the image, which I like, as the secondary thing the eye would move to. I think that sequencing would be far more effective, since the image is more of a reinforcement of the message than the key to understanding what we are doing here.
Hello - thank you for the revision that is #119. Would you please move the image up? I think that the box would draw more attention and the image would be more compelling if it was a good bit 'out of the box' - as right now it creates a conflict between the words and the image. The words should be primary and the image a reinforcement of the message the words convey. Thank you!
Thank you for your revision on #121 - however, I would shift this image much farther up, so it almost looks like it is leaping out of the box. At least 40 - 60% of the image should be out of the box at the top left. Thanks.
I am Steve's assistant Stephanie, we were just looking at your latest submissions and thought that it might be interesting if you could revise #121 to show the tag line "Maximizing Your Impact, Value and Results" in black underneath the grey box so that the "INDISPENSABLE PARTNER" could be larger and more prominent. If you could try that it would be appreciated. Thank You!
Just reviewed your entries with a marketing consultant and she had a couple of suggestions - Could you revise # 118 with the following changes:
1st example) move orange lines on side of "Becoming An" up so they appear to be coming from the middle of the letters. Move logo up and left so that the guys foot is pointing to the "I" in Indispensable. Make the "I" in Indispensable and the "P" in Partner a larger font than the remaining letters. Once logo is moved up and left extend the title so that it stretches the entire width. Move "Maximizing" to one line only (keeping the smaller font like you have now) underneath the "Indispensable Partner"
2nd example) Please do the above however have the orange lines on the sides of "Becoming An" form a box around the words without a top on it - so it looks like half of a box. Please let me know if I'm not clear. Thank you again for all of your hard work! Stephanie