The Back Bowl Soup Co. Logo Design Contest

The Back Bowl Soup Co. has selected their winning logo design.

For $300 they received 108 designs from 10 different designers from around the world.
Contest
Logo Design Brief
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backbowl
United States

What We Do

We serve delicious homemade soups in a friendly atmosphere at the base of a ski resort in the Rocky Mountains.

Industry

Restaurant

Top Three Things to Communicate

#1 - Delicious, hot (homemade) soup
#2 - Skiing, snowboarding.
#3 - Quick, frinedly meals in a laid-back mountain atmosphere

Our Target Audience:

Skiers and snowboarders of all ages. Families, travelers, mountain bikers and outdoor enthusiasts.

Color Preferences

Deep, natural mountain hues. Browns, reds, greens, blues.

Our Ideas and Additional Information:

Original concept was a skier skiing out of the steam trail of a bowl of soup. We really like that idea but are open to any and all creative designs that incorporate a soup bowl and snow sports.

Themes

Simple
Subtle
Playful
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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1 2 3

Discussion

Discussion

backbowl
United States
We like #2 the best of the first 6. We'd like the snow boarder/skier to be coming out of the bowl itself, does that make sense? And to be a little more obvious, you can't really see him (her). We like the mix of caps and small letters and the emphasis on soup.
#3 is very abstract. we want it to be more obvious, with an obvious bowl of soup and a skier/boarder.
#4 we like the boldness, it needs some color and some graphics (skier). We like the steam in the letters.
#6 The design is interesting, again, it's important to us to have skiing obviously shown in the logo.

The name is a play on words. A back bowl is a specific part of a ski area, the big, open face of a mountain. We would be open to having a mountain, a big peak worked into the design, with a soup bowl and a skier.
13 years ago
backbowl
United States
These designs are definately going in the right direction!! Thanks for your efforts, keep up the great work!
13 years ago
backbowl
United States
We really appreciate the great competition going on here! We really like these ideas. If there are any other ideas out there; retro, grunge, just something a little different, incorporating these similar concepts, we'd love to see them!

Thanks for all the hard work.
13 years ago
backbowl
United States
on #63 love this design. still don't like the skier, please keep looking for more. and at the bottom could you add "Winter Park, CO."
13 years ago
pfdesigner
United States
ok what about the skier dont you like ,do you want to keep the mohawk,do you have a ref ideal for a skier you do like im trying to get a ideal of what you need the skier to look like thanks
13 years ago