The Atrium Logo Design Contest

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The Atrium has selected their winning logo design.

For $275 they received 376 designs from 58 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
hpacanins
United States

What We Do

This is a logo for an existing condominium building. The existing logo is dated and it doesn't go well with the newly redesigned lobby which is starting construction.

Industry

Real Estate

Top Three Things to Communicate

#1 - Modern
#2 - New
#3 - Fresh

Our Target Audience:

Current residents (owners and tenants) and prospective buyers of units.

Building is fairly modern and on the medium/higher end of the price point for the area.

Color Preferences

Given the 2 main logo applications (New front desk and main building facade facing the street), it probably bodes well for a single color. Maybe 2, but no more than that.

Grey/Black

Our Ideas and Additional Information:

One of the attached images shows the placeholder for the logo in the front desk. This shows a simple typeface with backlit chanel lettering which is the ideal application. Another image has the current sign in the facade which is lit up at night with uplighting.

I think it might be good to have a small logo type image tying the "Atrium" as part of the brand since it's the basic architectural element of the building.

Again, clean and simple but needs typeface that is modern/

Themes

Luxury
Modern
Refined
Simple
Gray
Secure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs

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