The AgencyLogo Design Contest

Logo Design Contest
Contests / The Agency

The Agency has selected their winning logo design.

For $325 they received 85 designs from 13 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
The Agency is a luxury home real estate company. We specialize in selling new construction and existing homes in the $500,000 - $2,000,000 home range.
Industry
Real Estate
Color Preferences
We are open to various color schemes although we prefer to stay away form pastels and more feminine schemes. Red and Grey, Green and Gray, metallic, and bold cool colors are all of interest. We want colors that portray luxury,wealth, etc. Our parent colors are Keller Williams Red, black and white but we do not need to adhere to that as long as one of them is complimentary to our colors.
Our Ideas & Additional Information
We prefer simple and impactful. We want to brand the logo as a key part of our agency brand.
Themes
Luxury
Refined
Modern
Secure

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Discussion

 
Client
I want to impress that we are NOT committed to red and black. It is only one color scheme we would like to see. The name The Agency is purposely generic as opposed to "Smith Real Estate" or "Bob's Realty". This is too allow much creative freedom and a blank slate for branding. However, this makes it very necessary that our logo and other Marketing build the brand as a luxury home realty company.

We do NO commerical real estate, no apartment or condo etc.
10 years ago
 
Client
Thank you to all the designers submitting designs so far. Looking forward to more. I have a few partners in this so I will apologize in advance if some of our feedback seems fractured. We do have a pretty clear idea of what appeals to us. A few comments so far by partners include liking the contrast of BOLD and not bold or block and cursive that they have seen on other logos. We also seem to be trending towards logo that don't have an overly obvious house design. Two fo us have marketing backgrounds so we are always looking for design that has mass appeal but is not mass design meaning looking like so many other designs. Keep up the great work all.
10 years ago
 
Client
jessica3foote.com is a great website to see our style. We want to cater to Sotherby type clients to give another idea. Appreciate the logos so far!
10 years ago
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