The 7 Minute Life Logo Design Contest

The 7 Minute Life has selected their winning logo design.

For $350 they received 598 designs from 71 different designers from around the world.
Contest
Logo Design Brief
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Allyson Lewis
United States

What We Do

We are a speaking and training firm that utilizes the information from my latest book, The Seven Minute Difference.

Industry

Financial

Top Three Things to Communicate

#1 - Positive Purpose and Energy
#2 - New ideas
#3 - Business oriented

Our Target Audience:

We write books for business audiences that help people re-discover their purpose, passion and excitement for the daily work they do.

April 13th, 2009, 9:34pmI am wondering if it will be helpful to share our old logo with you.

I have posted it on Flickr at:

http://www.flickr.com/photos/allyson7minutes/?saved=1

I am looking to go for a whole new look and feel. Would definitely like to see more of the creative ideas on how to make this work graphically. I would like to graphic usage of the sun, or other ideas that explore life and passion and productivity. I want people to look at this logo and want to find out more about how they can make their life better in 7 minutes.

They are men and women 30 to 65, all over the country, in the top 20% of income earners. Most of our customers are in senior level executive positions and/or in sales.

Color Preferences

Our current logos and look can be seen at our website:
www.TheSevenMinuteDifference.com
I like the color orange,
we have also been using a bright lime green
feel free to add a "water" blue (like the AT&T orange and blue)
The words for this logo will be for a new project and will be:

The 7 Minute Life

Our Ideas and Additional Information:

The 7 Minute Life

is a new set of productivity tools to help people re-discover their purpose and their passion in life and at work.

You can view our book covers and other graphics at:

www.TheSevenMinuteDifference.com

April 13th, 2009, 9:34pmI am wondering if it will be helpful to share our old logo with you.

I have posted it on Flickr at:

http://www.flickr.com/photos/allyson7minutes/?saved=1

I am looking to go for a whole new look and feel. Would definitely like to see more of the creative ideas on how to make this work graphically. I would like to graphic usage of the sun, or other ideas that explore life and passion and productivity. I want people to look at this logo and want to find out more about how they can make their life better in 7 minutes.

Themes

Colorful
Bright
Loud
Expensive
Modern
Refined
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

jdmerlin
United States
ref to #1 and #2...I can raise the "the" a hair to look better
13 years ago
Allyson Lewis
United States
#1 is currently ranked first, because I am looking for something fresh and new. I like the colors yet we want to stay away from pure orange and black because we don't want to be associated with Halloween.

I would like to see some ideas in lime green focusing on the LIFE issue. I would also like to see some added design outside of just the word art.
13 years ago
Allyson Lewis
United States
#1 is still cleaner looking, but I like the effort in #2 to bring out the 7 in Seven Minute Life. However, I am looking for it to be very clean looking and more web 2.0.

I would still like to see more design work. See the logos for Origins Real Estate and Ellis Energy.
13 years ago
Allyson Lewis
United States
#1 Can you try re-stacking your logo and showing some different designs with the 7 being made larger?
13 years ago
Allyson Lewis
United States
#38 Can you make the "The" smaller and the "7" bigger to see what that would look like?
13 years ago
Allyson Lewis
United States
#23 Can you try re-stacking your logo and showing some different designs with the 7 being made larger?
13 years ago
Allyson Lewis
United States
I would like to see some more graphics included like #38 and #49. Could you try a sun?
13 years ago
andrewrennie
United Kingdom
Can I get any feedback as to how to improve #34?
13 years ago
Allyson Lewis
United States
I am wondering if it will be helpful to share our old logo with you.

I have posted it on Flickr at:

http://www.flickr.com/photos/allyson7minutes/?saved=1

I am looking to go for a whole new look and feel. Would definitely like to see more of the creative ideas on how to make this work graphically. I would like to graphic usage of the sun, or other ideas that explore life and passion and productivity. I want people to look at this logo and want to find out more about how they can make their life better in 7 minutes.
13 years ago
Allyson Lewis
United States
Feel free to try adding a blue color in if that helps. Look at ATT.com for the blue and orange colors.

I am still fine with orange and lime green, I just thought the blue might give you more latitude in the design work.
13 years ago
Allyson Lewis
United States
I like several of the currently posted logos, and I would like to see some that come with the same colors but have a completely different new look. I am hoping some artists will come up with some new graphics that exude the life theme.
13 years ago
Paull Petterson
Slovakia
Some of the entries seem to be saved as RGB images. It would be better for CH to see their CMYK versions as you never get such vivid CMYK colours (only direct ones) when printed. Just to avoid later disappointment...
13 years ago
Webelegant
Pakistan
Agree with Paull. Most of the entries are not saved with popper color profile.
13 years ago
Allyson Lewis
United States
I just posted a couple of additional pictures of designs I like at flickr. I hope these are helpful:

http://www.flickr.com/photos/allyson7minutes/?saved=1

Of course, rather than an x I am looking to use the 7 as a critical element of the design.

Any ideas?
13 years ago
Allyson Lewis
United States
I really like the new graphic designs in #160 and #161. I would love to see more abstract original artwork like this. Great job!
13 years ago
Allyson Lewis
United States
#127 and #77 are currently our favorite designs - they are clean and exude the "Life" idea with the colors and the abstract sun.
13 years ago
Allyson Lewis
United States
#112 this designer has offered a new and fresh perspective with some original artwork and clean lines.
13 years ago
Allyson Lewis
United States
#129 is a great idea using a circle of 7's as the key element of the graphic. I can see this idea being expanded. You can see the 7's more easily in version #128
13 years ago
davidnewman
United States
#128 is clever indeed - nicely done, everyone. Keep the ideas flowing for Allyson!!
13 years ago
Allyson Lewis
United States
Several great new posts today, so many of you are on the right track. I am so appreciative of the creative colors and graphics. I have to work until late this evening, will post comments later.
13 years ago
Allyson Lewis
United States
We have just under 3 days left in the contest and I am amazed at how talented all of you are. There are any number of ideas that are very good. In the next few days, I would love to see some of you forget about what we said we wanted in our logo and let your creative juices flow and see what you would want a logo to look like if you were creating a project called "The 7 Minute Life" - forget the color restrictions, forget that our primary target audiences is business people. We now have seen a lot of great suns, which we do like as they speak to the life concept.

I would love to see some fun and exciting logo designs that focus on excitement and passion and the exuberance of life. Be bold. Have some fun. And thanks for your original and creative ideas.

Don't be afraid to be wacky and outlandish. Think of the Life is Good t-shirt idea. It has been a huge hit from a stick person, who would believe it.

Sincerely,

Allyson

13 years ago
Allyson Lewis
United States
With two days to go, tonight I am narrowing the entries to several of our favories. Hopefully, this will give you designers a better feel for what we are looking for. As you can see, we seem to be draw to bold logos.

With that said, I would still love to see some new ideas that are completely outside the box.

Hope to see several more entries.

Thanks to everyone who is submitting.

Allyson

13 years ago
Allyson Lewis
United States
One day left. I would also like to see some of you create originally drawn graphics for the 7 in the logo. I want originality and not just standard fonts for the 7. Any ideas.

We are looking for bold and loud and "life-filled" ideas!

Allyson
13 years ago
Allyson Lewis
United States
#358 is a brand new creative look. GREAT job, want to see more bold original looks like this.
13 years ago
Allyson Lewis
United States
Less than 5 hours to go. We continue to be amazed by everyone's creativity.
13 years ago
Allyson Lewis
United States
3 hours left. I am really liking the new work by Dragonfly, Boxmagic and Pappa Daz. Would love to continue to see everyone's final ideas and variations.

Allyson
13 years ago
egg
Cyprus
Allyson Lewis please bare in mind that it is more fair towards the designers to give each of the top ranked positions to different designers or different logo designs and not just to different color variations :-) Usually the moderators point this out but i guess they forgot this time. Hope you find your winning entry! Good luck to all
13 years ago
Allyson Lewis
United States
egg.design - thanks for the suggestion. I have just nominated our top 11 spots to different designers.

With only minutes to go, we are still receiving lots of interesting ideas. I am amazed at the talent in this group of people.
13 years ago
Allyson Lewis
United States
How many spots receive recognition?
13 years ago
Allyson Lewis
United States
Thanks to everyone who participated. Our team will be meeting early next week to select the winner and finalize the rankings.

Allyson
13 years ago