What We Do
We provide procurement and sourcing solutions to help public entities improve the process of managing RFPs for their employee benefit programs and insurance offerings. The target audience for this specific campaign is Texas based Municipalities but we intend to utilize this theme for other target audiences (Texas Public Schools, Oklahoma Municipalities, Oklahoma Public Schools, etc.) and therefore want to identify a logo that could be modified without losing the overall brand identity (which would be centered around "Public Entity Procurement" and have flexibility to specify the state and entity type as we continue to customize our sales campaigns.
Open to all colors but want flexibility to adapt the logo for other similar campaigns/target industries and want to avoid purple.
Our Ideas & Additional Information
Open minded but want to be specific to the City Government audience in the state of Texas specifically - and again want a concept that can be modified/adapted for different target audiences but remain within the same logo/brand "theme."