Texas LifeLogo Design Contest
Logo Design Contest
Contests / Texas Life
$275
Prize Package
557
Logos
2 days, 15 hours
is when the Finalists phase ends.
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Client
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Logo Design Brief
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Client
What We Do
Company Overview
"Texas Life" is a real estate team specializing in single-family residential homes in the North Fort Worth, Texas area. Focused on serving growing families, the team sells homes priced between $500,000 and $800,000. Their approach is rooted in a warm, inviting, and calm demeanor that reflects the team’s values: faith, family, and a strong sense of community.
Target Audience
Demographics: Women (wives) aged 35-45, typically with one to four children.
Lifestyle: These families have an annual household income of $150,000+, and they value a comfortable, welcoming home where they can raise their children.
Aesthetic Preference: Modern yet approachable, clean designs that align with their family-oriented and faith-focused values.
Design Goals
The logo and branding should convey a sense of:
Warmth and trustworthiness
Modern simplicity and sophistication
A calming, family-friendly atmosphere
The design must avoid clichés such as:
The Texas Lone Star
The shape of Texas
Obvious house shapes or rooflines
The logo should feel timeless, professional, and versatile for use across marketing materials (social media, signage, stationery, and promotional items).
Color Palette
Drawing inspiration from the real estate team’s Instagram account @margiefloresrealtor, the following palette is recommended:
Soft Earth Tones: Warm neutrals that reflect comfort, family, and stability.
Beige/Tan: Hex #D9C5B2 (Soft Sand)
Warm Gray: Hex #A8A19C (Neutral Calm Gray)
Subtle Greens: A hint of nature to symbolize growth, balance, and family life.
Sage Green: Hex #A9B49C (Muted Sage)
Deep Accent Hues: Timeless colors to add a touch of modern sophistication.
Navy Blue: Hex #3E4A5A (Classic Navy)
Soft Charcoal: Hex #4A4E4D (Neutral Depth)
Typography
Choose modern, serif-sans serif combinations to balance elegance and approachability. For example:
Sans Serif: Clean and simple (e.g., Montserrat, Poppins, or Lato)
Serif Accent: A touch of traditional sophistication (e.g., Playfair Display or Cormorant Garamond)
The font pairing should be easy to read but offer subtle character.
Design Notes
The logo should:
Be simple and modern: clean lines, minimalistic, and visually versatile.
Avoid busy or overly complex elements.
Reflect subtle symbolism without being literal.
Align with the faith-based and family-friendly values of the brand without overt religious symbols.
Mood to capture: Calm, approachable, elevated, and trustworthy — a logo that appeals to busy, growing families looking for a place to call home.
Inspirational Ideas
Consider abstract elements of growth, balance, or harmony (e.g., geometric shapes, lines, or soft curves).
Use spacing and typography to evoke a modern, timeless feel.
Focus on a text-based logo with optional subtle accents (e.g., natural, organic textures or an understated graphic).
"Texas Life" is a real estate team specializing in single-family residential homes in the North Fort Worth, Texas area. Focused on serving growing families, the team sells homes priced between $500,000 and $800,000. Their approach is rooted in a warm, inviting, and calm demeanor that reflects the team’s values: faith, family, and a strong sense of community.
Target Audience
Demographics: Women (wives) aged 35-45, typically with one to four children.
Lifestyle: These families have an annual household income of $150,000+, and they value a comfortable, welcoming home where they can raise their children.
Aesthetic Preference: Modern yet approachable, clean designs that align with their family-oriented and faith-focused values.
Design Goals
The logo and branding should convey a sense of:
Warmth and trustworthiness
Modern simplicity and sophistication
A calming, family-friendly atmosphere
The design must avoid clichés such as:
The Texas Lone Star
The shape of Texas
Obvious house shapes or rooflines
The logo should feel timeless, professional, and versatile for use across marketing materials (social media, signage, stationery, and promotional items).
Color Palette
Drawing inspiration from the real estate team’s Instagram account @margiefloresrealtor, the following palette is recommended:
Soft Earth Tones: Warm neutrals that reflect comfort, family, and stability.
Beige/Tan: Hex #D9C5B2 (Soft Sand)
Warm Gray: Hex #A8A19C (Neutral Calm Gray)
Subtle Greens: A hint of nature to symbolize growth, balance, and family life.
Sage Green: Hex #A9B49C (Muted Sage)
Deep Accent Hues: Timeless colors to add a touch of modern sophistication.
Navy Blue: Hex #3E4A5A (Classic Navy)
Soft Charcoal: Hex #4A4E4D (Neutral Depth)
Typography
Choose modern, serif-sans serif combinations to balance elegance and approachability. For example:
Sans Serif: Clean and simple (e.g., Montserrat, Poppins, or Lato)
Serif Accent: A touch of traditional sophistication (e.g., Playfair Display or Cormorant Garamond)
The font pairing should be easy to read but offer subtle character.
Design Notes
The logo should:
Be simple and modern: clean lines, minimalistic, and visually versatile.
Avoid busy or overly complex elements.
Reflect subtle symbolism without being literal.
Align with the faith-based and family-friendly values of the brand without overt religious symbols.
Mood to capture: Calm, approachable, elevated, and trustworthy — a logo that appeals to busy, growing families looking for a place to call home.
Inspirational Ideas
Consider abstract elements of growth, balance, or harmony (e.g., geometric shapes, lines, or soft curves).
Use spacing and typography to evoke a modern, timeless feel.
Focus on a text-based logo with optional subtle accents (e.g., natural, organic textures or an understated graphic).
Industry
Color Preferences
Drawing inspiration from the real estate team’s Instagram account @margiefloresrealtor, the following palette is recommended:
Soft Earth Tones: Warm neutrals that reflect comfort, family, and stability.
Beige/Tan: Hex #D9C5B2 (Soft Sand)
Warm Gray: Hex #A8A19C (Neutral Calm Gray)
Subtle Greens: A hint of nature to symbolize growth, balance, and family life.
Sage Green: Hex #A9B49C (Muted Sage)
Deep Accent Hues: Timeless colors to add a touch of modern sophistication.
Navy Blue: Hex #3E4A5A (Classic Navy)
Soft Charcoal: Hex #4A4E4D (Neutral Depth)
Soft Earth Tones: Warm neutrals that reflect comfort, family, and stability.
Beige/Tan: Hex #D9C5B2 (Soft Sand)
Warm Gray: Hex #A8A19C (Neutral Calm Gray)
Subtle Greens: A hint of nature to symbolize growth, balance, and family life.
Sage Green: Hex #A9B49C (Muted Sage)
Deep Accent Hues: Timeless colors to add a touch of modern sophistication.
Navy Blue: Hex #3E4A5A (Classic Navy)
Soft Charcoal: Hex #4A4E4D (Neutral Depth)
Our Ideas & Additional Information
Typography
Choose modern, serif-sans serif combinations to balance elegance and approachability. For example:
Sans Serif: Clean and simple (e.g., Montserrat, Poppins, or Lato)
Serif Accent: A touch of traditional sophistication (e.g., Playfair Display or Cormorant Garamond)
The font pairing should be easy to read but offer subtle character.
Design Notes
The logo should:
Be simple and modern: clean lines, minimalistic, and visually versatile.
Avoid busy or overly complex elements.
Reflect subtle symbolism without being literal.
Align with the faith-based and family-friendly values of the brand without overt religious symbols.
Mood to capture: Calm, approachable, elevated, and trustworthy — a logo that appeals to busy, growing families looking for a place to call home.
Inspirational Ideas
Consider abstract elements of growth, balance, or harmony (e.g., geometric shapes, lines, or soft curves).
Use spacing and typography to evoke a modern, timeless feel.
Focus on a text-based logo with optional subtle accents (e.g., natural, organic textures or an understated graphic).
Choose modern, serif-sans serif combinations to balance elegance and approachability. For example:
Sans Serif: Clean and simple (e.g., Montserrat, Poppins, or Lato)
Serif Accent: A touch of traditional sophistication (e.g., Playfair Display or Cormorant Garamond)
The font pairing should be easy to read but offer subtle character.
Design Notes
The logo should:
Be simple and modern: clean lines, minimalistic, and visually versatile.
Avoid busy or overly complex elements.
Reflect subtle symbolism without being literal.
Align with the faith-based and family-friendly values of the brand without overt religious symbols.
Mood to capture: Calm, approachable, elevated, and trustworthy — a logo that appeals to busy, growing families looking for a place to call home.
Inspirational Ideas
Consider abstract elements of growth, balance, or harmony (e.g., geometric shapes, lines, or soft curves).
Use spacing and typography to evoke a modern, timeless feel.
Focus on a text-based logo with optional subtle accents (e.g., natural, organic textures or an understated graphic).
Themes
Modern
Feminine
Luxury
Refined
Secure
Style Inspiration