What We Do
Tesoro sports bras are for a hard working, busy mother who needs support and comfort in her body as she keeps up with her busy schedule, unable to prioritize herself. A mother who usually shops at Kohls, Target, Walmart, Sears, etc to buy her sports bra, but she does not find her fit because brands can be exclusive. Advertising is misleading. She is not a fitness model, she is a superhero who needs to stay energized and positive during her activities. She has no room for discomfort and no time to play around. She is strong and she is feminine, and what she wears resembles that.
Our Ideas and Additional Information:
I like the idea of something that is both strong and feminine. I think if it could have "TES" / oro. "Tes" in strong font and then a backslash and "oro" in feminine that would be cool. I like clean texts for font, (addidas, nike, etc.) and then a stamp for them. These bras are for plus size women (size D - M) and I've heard other women this size say wearing plus size is like wearing a "badge of honor" which could be incorporated somehow in a stamp logo.