Terminally Unique Publishing Logo Design Contest

Terminally Unique Publishing has selected their winning logo design.

For $300 they received 126 designs from 24 different designers from around the world.
Contest
Logo Design Brief
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SuboxDoc
United States

What We Do

We publish books, e-books, audio CD's, and digital audio (spoken word, NOT music) related to psychiatry and addiction.

Industry

Media

Top Three Things to Communicate

#1 - I want to appear bigger than I actually am- I am a self-publisher, but want to come across as 'legitimate', polished, and 'larger' than I really am.
#2 - The products I have are of high quality-- more of an 'artisan' than mass-produced.
#3 - The products are educational and informative.

Our Target Audience:

1. Psychiatric professionals who we target as consumers, who see the logo on the products
2. Distributors and retail outlets who we want to sell our products.
3. People dealing with psychiatric issues or addictions who will be in a position to purchase the products.

In general, the logo should be 'unique', but also professional in appearance-- i.e. not 'business casual'. Demographic will be age 30-60, men and women, located in the US. Higher than average education and income. It may be hard to bring these groups together: the consumer, who will be a younger professional in the mental health field, the consumer who has struggled with addictions, and the professionals in related businesses including distributors and retailers.

Color Preferences

Would avoid real bright colors-- I do not need the logo to 'capture the eye', for example.

Themes

Simple
Quiet
Serious
Classic
Refined
Exotic
Elegant
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

SuboxDoc
United States
Love the image made by the three letters-- it even looks a bit like an opened book. Deciding between the grayscale image and the subtle colors or my first choice will be tough. The colored design is probably more practical, as the design will be on products that may have light backgrounds-- although I could the entire logo, including the black background, could be placed upon pretty much anything. Thank you for your efforts!
13 years ago
SuboxDoc
United States
I moved #1 lower after a friend asked me if it was a 'patriotic company', the logo being 'red, white and blue'. Nothing against patriotism, but I don' want to mislead people with those colors. I like the fonts of #3 and #1 (and 8 and 11) more than the other fonts-- could I see the font of #3 with the shape and color of #4, and #1 in the colors of #4?

I don't like the colors of #7 either-- I don't like orange or brown at all. I really like #8; I'm not certain if people will 'see' the book, but I really like it. I like #11 but the symbol seems too dense or small.

Thanks!
13 years ago
SuboxDoc
United States
Maybe someone can tell me-- why do designers pull designs that are still unsorted, or that are in the ranked list? Several times I have seen designs that I like, and that (truly) might end up finishing first-- and suddenly they are withdrawn! I don't understand the logic--
13 years ago
SuboxDoc
United States
#41 and #42-- I have to give some thought-- they look like a hand drill, or a pregnant person... since the literature is largely medical, addiction, or psychiatry, is there a way to make them more like a syringe without appearing disgusting?

as for the designs by artgraph, I like the designs, but I prefer the words all weighted equally. I don't want 'terminally' to stand out-- 'terminally unique' would be OK, but I prefer all three words to have equal weight.
13 years ago
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Poland
"Maybe someone can tell me-- why do designers pull designs that are still unsorted, or that are in the ranked list? Several times I have seen designs that I like, and that (truly) might end up finishing first-- and suddenly they are withdrawn! I don't understand the logic--"

When designer is submitting the design he can see this message first: "Made sure that your entry is significantly different than existing ones." So, we can kindly ask other designer to withdraw entries if we feel that his entry is too similiar to existing one. If that doesn't work ther's an other option - Logo Court. That's protecion for our ideas.

Regards,
Sebastian
13 years ago