What We Do
We publish books, e-books, audio CD's, and digital audio (spoken word, NOT music) related to psychiatry and addiction.
Top Three Things to Communicate
#1 - I want to appear bigger than I actually am- I am a self-publisher, but want to come across as 'legitimate', polished, and 'larger' than I really am.
#2 - The products I have are of high quality-- more of an 'artisan' than mass-produced.
#3 - The products are educational and informative.
Our Target Audience:
1. Psychiatric professionals who we target as consumers, who see the logo on the products
2. Distributors and retail outlets who we want to sell our products.
3. People dealing with psychiatric issues or addictions who will be in a position to purchase the products.
In general, the logo should be 'unique', but also professional in appearance-- i.e. not 'business casual'. Demographic will be age 30-60, men and women, located in the US. Higher than average education and income. It may be hard to bring these groups together: the consumer, who will be a younger professional in the mental health field, the consumer who has struggled with addictions, and the professionals in related businesses including distributors and retailers.