TektonicLogo Design Contest

Made For The Moment

This brand makes outdoor/adventure clothing centered around women, made by women, for women. Our initial product drop includes low rise workout shorts, hiking pants, running shorts, and a cropped running/hiking jacket. Outdoor gear is often made without women's bodies and functional fit in mind, and we want to change that. Key markets or sports angled are: surfing, running, hiking, skiing, and rock climbing. Its important to get outside, and it is important to do things that challenge us.

I really like the Arcteryx logo, Pyra, and girly+gritty style products.

Pink, Red, Orange

For the logo, there needs to be something recognizable in it that can be pulled out and placed as a logo/mark on clothing. Think north face, etc. It can be somewhat complex, but an item/component of the logo should be easily recognizable and aesthetic to be placed on apparel