What We Do
Bio: We are a family owned company that makes deliciously tasting sweets (cookies, cookie cakes, cookie sandwiches) from scratch recipes that have been passed down from one generation to the next. These recipes consist of only the finest quality ingredients with absolutely no preservatives.
Our sweets are produced and hand packed with hard work and dedication.
Target audience: Kid & Adult friendly/ All age groups
Our Ideas and Additional Information:
Name/logo: Taylor Sweets- Taylor is my baby daughter's name and she loves eating my cookies, that's how I came up with this product lines name.
The Taylor Sweets logo will be the face of my company and displayed on packages containing delicious sweets that will be sold in supermarket chains across the country.
I want consumers to be drawn to my package from the presentation of the logo. Bright colors tend to be a beacon for children who then persuade there parent/guardian to buy the package (I know because I am a father and it happens all the time). At the same time, I'd like my logo to attract the attention of other age groups i.e young couples/professionals/older generation. I want them to be able to bring the package to a family/corporate party or just to a friends house for dinner.
In designing the label please consider bringing together the traditional values of what our company represents and combine that with the 2018 "modern" theme which can relate to both the younger and older generation customer base (kid & adult friendly logo)