Targeted Diversity Marketing Logo Design Contest

Targeted Diversity Marketing has selected their winning logo design.

For $250 they received 131 designs from 36 different designers from around the world.
Contest
Logo Design Brief Hide
joeyla
United States

What We Do

We are a specialized marketing company that consults brands on how to communicate effectively with the GLBT (Gay, Lesbian, Bi-sexual, Transgender) community

Industry

Consulting

Top Three Things to Communicate

#1 - Experience
#2 - Professionalism
#3 - Competence

Our Target Audience:

Major organizations that want to target the GLBT community but don't have the expertise in-house. Most likely major Fortune 500 companies or advertising agencies. They are experts in marketing and advertising but are afraid to tackle a controversial target market. They would be looking for a professional, experienced company that can advise them on how to target this lucrative market. The audience will need to present the company internally to an audience/client that is probably very conservative and cautious. They will need to feel instantly comfortable with the brand image communicated and able to discuss it with their peers (Baby Boomers that aren't comfortable with the terms gay or lesbian)

Color Preferences

Blue, yellow, red, orange, green, white, grey

Doesn't have to include all of the above. A rainbow is not desired. No pink.

Our Ideas and Additional Information:

We are the parent company to Gaywheels.com. Our primary target audience will be automotive companies but we don't want to limit ourselves to that segment.

Themes

Refined
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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1 2 3

Discussion

Discussion

joeyla
United States
#2 It is "targeted" not "target". The blue is too soft and reminds me of a newborn

#1 a friend said the colors look like the Miami Dolphins. I can't look at it now with out thinking of that

All, i like how you are differentiating diversity using a bold font. I like font in #1 the best
12 years ago
joeyla
United States
#4 the darker color is nice...but maybe a little lighter. Same comments as before on the symbol

12 years ago
joeyla
United States
#3 Can you add dimension to the graphic? Also, I prefer the font from #1 and #4
12 years ago
joeyla
United States
#7 is better. "Marketing" is too big (tall) and the orange segments in the logo are too wide.
12 years ago
TahiaDesign
Argentina
no problem.. I´ll fix that :)
12 years ago
joeyla
United States
Ok, little did you know what a pain in the ass I would be. Can you use the text from #8 and put it into #3?
12 years ago
TahiaDesign
Argentina
hahaha. no problem!. I´ll be back in a few minutes...
12 years ago
joeyla
United States
#8 Looks good. Can you make the orange bits slightly thinner. They still look too heavy.

#13 I like the way you modified the text but the "target" image looks too much like a "C" and that reminds me of the Chicago Cubs...
12 years ago
joeyla
United States
#14...I don't mind the blue but not liking the red.
12 years ago
joeyla
United States
#16 Looking good. I like the thinner orange bits. Now, can you make the image a litter smaller overall? I like the size relationship between the text and the image in #10
12 years ago
2BPencil
Canada
Joeyla...

please leave individual comments about design to the specific designer's page..this is done by double clicking any of the above artwork, which will direct you to the designer's page. here you can leave specific comments and suggestion that pertain to the designer.

Thank you
Orion
Moderator
12 years ago
joeyla
United States
#18 and #20 - I don't like the colors and the image was too basic. I do like the font you used though.
12 years ago
joeyla
United States
#24 and #23 these are really good. is there any way to give the image a little more depth...have the center "lower" than the rings...imply that as we get closer to the target we are closer physically. Make sense?
12 years ago