Targeted Diversity MarketingLogo Design Contest

Logo Design Contest
Contests / Targeted Diversity Marketing

Targeted Diversity Marketing has selected their winning logo design.

For $250 they received 131 designs from 36 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are a specialized marketing company that consults brands on how to communicate effectively with the GLBT (Gay, Lesbian, Bi-sexual, Transgender) community
Industry
Consulting
Color Preferences
Blue, yellow, red, orange, green, white, grey

Doesn't have to include all of the above. A rainbow is not desired. No pink.
Our Ideas & Additional Information
We are the parent company to Gaywheels.com. Our primary target audience will be automotive companies but we don't want to limit ourselves to that segment.
Themes
Refined
Modern

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Discussion

 
Client
#2 It is "targeted" not "target". The blue is too soft and reminds me of a newborn

#1 a friend said the colors look like the Miami Dolphins. I can't look at it now with out thinking of that

All, i like how you are differentiating diversity using a bold font. I like font in #1 the best
15 years ago
 
Client
#4 the darker color is nice...but maybe a little lighter. Same comments as before on the symbol

15 years ago
 
Client
#3 Can you add dimension to the graphic? Also, I prefer the font from #1 and #4
15 years ago
 
Client
#7 is better. "Marketing" is too big (tall) and the orange segments in the logo are too wide.
15 years ago
 
Logo Designer
no problem.. I´ll fix that :)
15 years ago
 
Client
Ok, little did you know what a pain in the ass I would be. Can you use the text from #8 and put it into #3?
15 years ago
 
Logo Designer
hahaha. no problem!. I´ll be back in a few minutes...
15 years ago
 
Client
#8 Looks good. Can you make the orange bits slightly thinner. They still look too heavy.

#13 I like the way you modified the text but the "target" image looks too much like a "C" and that reminds me of the Chicago Cubs...
15 years ago
 
Client
#14...I don't mind the blue but not liking the red.
15 years ago
 
Client
#16 Looking good. I like the thinner orange bits. Now, can you make the image a litter smaller overall? I like the size relationship between the text and the image in #10
15 years ago
 
Logo Designer
Joeyla...

please leave individual comments about design to the specific designer's page..this is done by double clicking any of the above artwork, which will direct you to the designer's page. here you can leave specific comments and suggestion that pertain to the designer.

Thank you
Orion
Moderator
15 years ago
 
Client
#18 and #20 - I don't like the colors and the image was too basic. I do like the font you used though.
15 years ago
 
Client
#24 and #23 these are really good. is there any way to give the image a little more depth...have the center "lower" than the rings...imply that as we get closer to the target we are closer physically. Make sense?
15 years ago
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