Tappy HourLogo Design Contest

TALKING POINTS TAPPY HOUR

Happy Hour Hunting Is Broken.
Today, finding a trustworthy, one-stop way to discover all happy hour deals—food and drinks alike—is frustrating and fragmented for students and young professionals, leaving venues and customers disconnected
Fragmented Discovery
College students and young professionals bounce between Google searches, Instagram stories, and outdated blogs to find deals.
Narrow Perception
No single, trusted source exists for real-time food and drink specials
Happy hour” is widely equated with cheap drinks only, leaving out food lovers, non-drinkers, and people seeking social bites and early-evening specials.
Missed Opportunity for Venues
Restaurants that offer food-focused promotions are overlooked
Restaurants and bars struggle to promote changing daily deals quickly, losing traffic during off-peak hours.
Poor User Experience Across Sources
Menus hidden in PDFs, scattered social posts, or clunky websites create friction.
No filters for cuisine type, dietary preferences, or location proximity.
Lack of Personalization
Current options don’t learn from user preferences (e.g., favorite cuisines, typical budget).
No smart notifications when a preferred venue adds a special.
Limited Venue Analytics
Restaurants and bars have no easy way to measure ROI on happy hour promotions.
They can’t see who’s viewing or engaging with their deals.
IDEA: adding a bar/restaurant platform that they can sign up for that sends them tap data etc. We turn downtime into prime time, connecting people to the best bites and sips in seconds.

Purples and blacks