TAOGPLogo Design Contest

Logo Design Contest
Contests / TAOGP

TAOGP has selected their winning logo design.

For $275 they received 176 designs from 19 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
This is an acronym for a philosophy, The Art of Giving Permission.
Industry
Miscellaneous
Color Preferences
One color.
Our Ideas & Additional Information
My vision is to have the logo fit into a square with rounded corners, with TAO on top and GP (in larger font) below. I am open to alternative ideas however, so creativity is welcomed! The attached document is just a starting point. The fonts I used were Optima (top) and Times New Roman (bottom) but feel free to try other styles/combinations.
Themes
Simple
Necessity
Modern

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Discussion

 
Looking for the logo to be BOLD, SIMPLE, and READABLE at a glance. There does NOT need to be a wave form. Thanks for submitting your designs!
10 years ago
 
If anyone wants to recreate the exact design I created in the .pdf file, which I like, the font is Optima on top and Times New Roman on the bottom.
10 years ago
 
Changed the contest brief. See changes.
10 years ago
 
Please take current rankings with a grain of salt. Up to a point, it's hard to rank so many designs that are very similar to one another. Those that are unranked are still being considered, I just didn't know where to place them. I've eliminated from consideration any designs that include the waveform, since I feel that it overcomplicates the design. I want SIMPLICITY. But I also want it to be a little bit FUN. I also want to avoid the logo coming across as too Taoist. Although "TAO" is in there, this is part coincidence (i.e. "The Art Of") and part serendipity (there is a taoist element to the philosophy). I just want the reference to be more subtle than overt. Thanks for the amazing submissions!
ps
I do like how some designers have found ways to incorporate a translation of what TAOGP means. Although space is limited, I could definitely see how this would be helpful!
10 years ago
 
Just added a pdf of an "enso" for references purposes. This might be used to replace the O. Something to experiment with...
10 years ago
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