Tailwind Energy GroupLogo Design Contest

Logo Design Contest
Contests / Tailwind Energy Group

Tailwind Energy Group has selected their winning logo design.

For $275 they received 115 designs from 13 different designers from around the world.

Logo Design Brief

Client
Canada
What We Do
Tailwind Energy Group provides LED lighting solutions (including consulting, design, controls, software and install), solar energy capture and renewable energy solutions (energy storage, controls)
Industry
Technology
Color Preferences
Our primary colour would be blue, and we are open to suggestions on accent colour(s)
Our Ideas & Additional Information
We are fairly open to ideas, but please see our current logo to get an idea of where we are right now for style (in Contest Attachments). Tailwind is the more important aspect of our name, we'd prefer to have Tailwind have more prominence than Energy Group. We are not interested in an acronym (TEG).

Also, our company culture is a huge part of who we are and what we do, so please keep that in mind. Finally, we are looking to expand into other areas of business, with Tailwind being the main corporate identity, so please no specific/literal graphics in the logo that relate to what we do currently, like a solar panel or light bulb.

Company identity/culture:

We provide energy efficient lighting to save money, provide better lighting and be more environmentally conscious. We are one of the leaders in the field, and will look to solar energy in the future as well. Our company gives back via charity, and is socially and environmentally conscious.

*Tailwind represents the force that propels something forward, in this case we are helping to propel society towards environmentally sustainable practices while becoming more profitable and efficient*

Do’s: Clean; strong; hopeful; positive; leading the way; professional; technology; energy; kinetic
Don’ts: Too busy; amateurish; funny; cartoony; small corp. feel (eg. Joe’s Auto); boring
Themes
Masculine
Complex
Necessity
Modern
Refined
Secure

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Discussion

 
Client
Hi everyone,

Thanks for all your ideas and designs. We really appreciate all your hard work.

We'd like to narrow down the parameters of this final stage. Here is what we are looking for from the finalists:

1. We want to use the font(s) from the 3rd Ranked logo from CreativeSoulDesigns. Colours can be finalized later.
- Tailwind in blue, Energy Group in dark grey
- Entire logo 3 colours max

2. Graphic should have the following:
- SIMPLE concept!
- Soft lines, circular in design
- Represents energy, motion, sustainability
- Goes on left of wording
- Size of graphic needs to be similar ratio to drawing #1 by Mantabjaya in relation to Tailwind Energy Group

Thanks again, we look forward to seeing your ideas!
Tailwind
9 years ago
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