Tails Up Logo Design Contest

Tails Up has selected their winning logo design.

For $475 they received 141 designs from 26 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
ajr228
United States

Slogan

Healthier for Dogs. Happier for All.

What We Do

Makes and sells plantbased fresh dog food

Industry

Retail

Top Three Things to Communicate

#1 - Happy dog
#2 - Healthy dog
#3 - Health and wellness

Our Target Audience:

Millennial pet owners with a higher than average household income

Color Preferences

Blue, grey -- think a soft, health and wellness palette.

Our Ideas and Additional Information:

*please read this and look at what inspiration and examples I provide. I am not getting any entries close to this.* I tend to prefer capital letters, but open to ideas.
I don't want something too cute. I like something that conveys health and wellness, modern, but approachable. There has to be something with a dog and/or tail, but I don't want it to look like a cartoon. I like the look of LIVEKINDLY, the Compassionate Road, Well + Good, and Real Happy Dogs. Please look to ALL those for inspiration. Also, my dogs have an Instagram so you can use them for inspiration for the dog: mcgruffthemagnificent

Themes

Luxury
Simple
Gray
Modern

Style Inspiration

Applications

Mobile
Desktop
Print
Clothing

Entries
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