Synaptiq Life Logo Design Contest

Synaptiq Life has selected their winning logo design.

For $305 they received 254 designs from 44 different designers from around the world.
Contest
Logo Design Brief
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synaptiqlife
United States

What We Do

We serve both financial professionals and their clients directly by writing life insurance and other financial products.

Industry

Financial

Top Three Things to Communicate

#1 - excellent service with thorough clear communications
#2 - professional and experienced
#3 - one stop shop for financial products

Our Target Audience:

We serve two main target audiences. The first, and most important, are the financial professionals. These are mostly older white gentlemen (40+) who are well educated and have upper middle class incomes. Many are independent business people who work for themselves as life insurance agents or some other flavor of financial professional.

The second target audience would be individual consumers who would be shopping for life insurance for themselves directly with our company. These people could be of almost any age, income or demographic.

Color Preferences

the main color could be blue or green, or maybe several shades either
also you could include white or an accent color

Our Ideas and Additional Information:

We are eager to see new ideas and concepts. The idea behind the name is derivative of a synapse.

We would like the logo to be vector based.

Themes

Simple
Serious
Refined
Secure
Economical
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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8th

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10th

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Discussion

Discussion

synaptiqlife
United States
I posted comments on the designs submitted so far. There are some interesting elements, but nothing that I can say is absolutley the right direction. I'm looking forward to seeing more creative designs.
13 years ago
synaptiqlife
United States
the aspect ratio on entry 18 makes it to wide
13 years ago
synaptiqlife
United States
the artwork in entry 21 is more the vector style that we are looking for. we don't like the reflection shadow underneath though.
13 years ago
synaptiqlife
United States
I updated the rankings and will add more specific comments tomorrow.
13 years ago
synaptiqlife
United States
The top four entries are really in consideration at this point. We would like to see some other concepts that also use vector style flat artwork around the idea of a snyapse. (perhaps something taken from this idea: http://www.synapse.nhs.uk/images/titles/synapse_home.gif or http://www.synapse.nhs.uk/images/logo.gif)
13 years ago
synaptiqlife
United States
The top eight concepts are still in consideration. Of those, the best fonts are in entry 53 and entry 75. All eight have strengths and weaknesses, but we are still interested in new ideas as well as modifications of these ideas.
13 years ago
synaptiqlife
United States
I had a brainstorm this morning. I did a mockup but maybe someone can take this idea and design some real artwork with it. How about if the artwork shows bits of information flowing back and forth between two entities. Here is the test mockup I made: http://synaptiqlife.com/test2.jpg
13 years ago
ongyudicandra
Indonesia
Please review new entries.....

THX
13 years ago
nJoy
Turkey
13 years ago