Our Target Audience:
We serve two main target audiences. The first, and most important, are the financial professionals. These are mostly older white gentlemen (40+) who are well educated and have upper middle class incomes. Many are independent business people who work for themselves as life insurance agents or some other flavor of financial professional.
The second target audience would be individual consumers who would be shopping for life insurance for themselves directly with our company. These people could be of almost any age, income or demographic.