What I like: - The geometric design of the pool umbrella - the 'shadow' in the design - use of color
What I don't like: - the umbrella is too big, it overwhelms the wordmark - the pole of the umbrella, the 't' in the topia, does not align with the top/point of the umbrella - the umbrella looks lop-sided, what if it had only 3 panels? - the font selection is too stylized and too thin, would like something a bit more substantial in the font style - would like to see a color other than grey for the type
Thanks for the update. Yes, I like this much better. This is very nice.
Some suggestions: - Perhaps the 'S' should be larger/capitalized to balance with the umbrella? - Would like to see color variations, in particular different blue(s), I also liked the green and purple from the first concept
First revision, showing a lighter "swimming pool blue" color for the font, as well as a slightly larger "S". Also, using the green and purple umbrella colors.
The next 4 submissions use the richer blue and larger "S", and show a variety of umbrella color options. Please feel free to mix and match any of the options -- or suggest different avenues. I don't want to overwhelm you with too many choices just now, but am certainly willing to explore any combinations!