What I like: - the color selection - the gradient / style - like the swimmer concept - the bold font-styling
What I don't like: - the swimmer looks too 'pointy', even dangerously sharp or weaponlike. Doesn't evoke the 'friendly' / 'easy' feeling we're going for - would make more sense for the 'swim' to be blue and the 'topia' to be green - the configuration with two swimmers in #13 and #14 seems odd because they are pulling in opposite directions. Perhaps if it were done with both facing the same direction - where it represents a single swimmer half above and half below the water line? Not sure though... - the font selection is bold (which I like), but the typeface is a bit too rigid, I'd rather see something rounder and more inviting - the literalness of the design - the design is too focused on the 'swim' and not enough on the 'topia'