Sweet Sally's produces family inspired decadent baked goods that deliver home baked happiness, fond memories and goodness one bite at a time.
Industry
Retail
Top Three Things to Communicate
#1 - These desserts are like mom/grandma used to make
#2 - They evoke fond childhood food memories and remind us of simpler times
#3 - Old fashioned goodness and simplicity
Our Target Audience:
Gourmet "foodies" who appreciate artisan baking and have an emotional connection to food. They are people who treat themselves to the finer things in life on a regular basis -- spas, travel, good wine,nice restaurants. Target age: 30 - 55; mid to upper level income.
Color Preferences
Would like to see purple, pinks, yellow
Themes
Colorful
Playful
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#3 - I like the whimsical nature and colorful aspects, but I want to stay away from cupcakes as they are overused in my market and I won't be selling them. I'd like to continue with this design but use a new image.
#2 -and #1 I like the writing, but I won't be selling cupcakes. Therefore, I'd like a new image. Also would like to introduce a 3rd color - perhaps a pale yellow --but I'll leave that up to you.
#9 - I like the writing, but nothing indicates this is company that makes baked goods. Also need to introduce more color - I would like at least 3 colors used so it's bright and inviting.
#6, #5 and #8 - not really what I'm looking for, but keep trying! I'd like to stay away from cupcakes as they are overused in my market and I won't be making them. Would like a more colorful, whimsical logo that takes into account pinks, purples, blues, yellows and/or green.
Also - I won't be doing 3 tiered wedding cakes so would like to stay away from that image.
To the designers - some info that may be helpful. The baking business will feature cookies, brownies, biscotti, scones, bars (apricot, lemon, raspberry), blueberry cake, bundt cakes, crumb cake, rugelach and candy/toffee. It will not serve cupcakes or tiered wedding cakes, so these are images we should try to avoid as I don't want them to be misleading.
#26 - Really like the rolling pin and the brown color scheme. Wasn't what I thought I wanted is a very nice look that reflects the colors of the baked goods.
To all designers - I realize I asked for pinks, purples and blues as I thought they would be eye catching, however, some of the brown tones have peaked my interst now that I seem them on the screen.
Feel free to design a logo with colors that reflect my baked goods (brown, tan, red jam, blueberry, lemon, apricot).
Dear CH, if this is your first time using this site could you please spare a minute to read this post: http://logotournament.com/forum/general_discussion/914 it contains some important info that I'm sure you will find very helpful. thanks!
Many thanks to all the designers who worked so hard to provide me logo options. I really appreciate your input and I have so many good submissions. This has been a terrific experience and I can't thank you enough.
