Sweet Sally's Logo Design Contest

Sweet Sally's has selected their winning logo design.

For $350 they received 176 designs from 24 different designers from around the world.
Contest
Logo Design Brief
Hide
sminier
United States

Slogan

Yesterday's Memories Delivered Today

What We Do

Sweet Sally's produces family inspired decadent baked goods that deliver home baked happiness, fond memories and goodness one bite at a time.

Industry

Retail

Top Three Things to Communicate

#1 - These desserts are like mom/grandma used to make
#2 - They evoke fond childhood food memories and remind us of simpler times
#3 - Old fashioned goodness and simplicity

Our Target Audience:

Gourmet "foodies" who appreciate artisan baking and have an emotional connection to food. They are people who treat themselves to the finer things in life on a regular basis -- spas, travel, good wine,nice restaurants. Target age: 30 - 55; mid to upper level income.

Color Preferences

Would like to see purple, pinks, yellow

Themes

Colorful
Playful

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

2nd

Withdrawn

3rd
4th

Withdrawn

6th
7th

Withdrawn

8th
9th
10th

Withdrawn

New
New

Withdrawn

New
New
New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New
New

Withdrawn

New
New
New

Withdrawn

Withdrawn

New

Withdrawn

New
New
New

Withdrawn

New
New
New

Withdrawn

New
New

Withdrawn

New
New

Withdrawn

Withdrawn

New

Withdrawn

Withdrawn

New
New
New

Withdrawn

New
1 2 3 4

Discussion

Discussion

sminier
United States
#3 - I like the whimsical nature and colorful aspects, but I want to stay away from cupcakes as they are overused in my market and I won't be selling them. I'd like to continue with this design but use a new image.
13 years ago
sminier
United States
#2 -and #1 I like the writing, but I won't be selling cupcakes. Therefore, I'd like a new image. Also would like to introduce a 3rd color - perhaps a pale yellow --but I'll leave that up to you.
13 years ago
sminier
United States
#4 - needs more color. Also chef hat signifies cooking rather than baked goods so would like a different image.

13 years ago
sminier
United States
#9 - I like the writing, but nothing indicates this is company that makes baked goods. Also need to introduce more color - I would like at least 3 colors used so it's bright and inviting.
13 years ago
sminier
United States
To all designers - on the website Vistaprint.com, there is a "premium business card" design I like. To see it, sort by

Premium business cart
Tiered cakes
It's the one that has a blue, pink and yellow cake topped witih a heart. Background is yellow.

I won't be making tiered wedding cakes so this is not the appropriate image, but I like the colors and whimsical nature.
13 years ago
sminier
United States
#6, #5 and #8 - not really what I'm looking for, but keep trying! I'd like to stay away from cupcakes as they are overused in my market and I won't be making them. Would like a more colorful, whimsical logo that takes into account pinks, purples, blues, yellows and/or green.

Also - I won't be doing 3 tiered wedding cakes so would like to stay away from that image.
13 years ago
sminier
United States
To the designers - some info that may be helpful. The baking business will feature cookies, brownies, biscotti, scones, bars (apricot, lemon, raspberry), blueberry cake, bundt cakes, crumb cake, rugelach and candy/toffee. It will not serve cupcakes or tiered wedding cakes, so these are images we should try to avoid as I don't want them to be misleading.
13 years ago
sminier
United States
#26 - Really like the rolling pin and the brown color scheme. Wasn't what I thought I wanted is a very nice look that reflects the colors of the baked goods.
13 years ago
sminier
United States
#2 and #15 - like the font
13 years ago
sminier
United States
To all designers - I realize I asked for pinks, purples and blues as I thought they would be eye catching, however, some of the brown tones have peaked my interst now that I seem them on the screen.

Feel free to design a logo with colors that reflect my baked goods (brown, tan, red jam, blueberry, lemon, apricot).
13 years ago
sminier
United States
Many of the desserts are "old fashioned" like mom and grandma used to make. Is there a way to capture this old fashioned, simplistic feeling?
13 years ago
TahiaDesign
Argentina
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
it contains some important info that I'm sure you will find very helpful.
thanks!
13 years ago
sminier
United States
Many thanks to all the designers who worked so hard to provide me logo options. I really appreciate your input and I have so many good submissions. This has been a terrific experience and I can't thank you enough.

Regards.

Sally
13 years ago