Swearingen family Logo Design Contest

Swearingen family has selected their winning logo design.

For $350 they received 232 designs from 34 different designers from around the world.
Contest
Logo Design Brief
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jswearingen
United States

What We Do

We are a family of five living in Austin, Texas.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Family
#2 - Fun
#3 - Happy

Our Target Audience:

Our logo is just for us! I plan on using it on our family's website (swearingens.com) as well as on other items like beach towels.

Color Preferences

Red (mom)
Green (me, dad)
Blue (12 year old girl)
Purple (9 year old girl)
Yellow (8 year old boy)

Our Ideas and Additional Information:

Our family website (I know, it's terrible) is www.swearingens.com

I would like our logo to include the word Swearingen and have our 5 family member represented with acorns. The logo needs to be simple enough to work in a small black and white format, on an envelope return address for example.

Themes

Colorful
Playful
Commonplace
Sporty
Adventure
Simple
Bright
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

TheBebopKid
United States
Wow, cool idea to do this for your family. I'll try to think of something neat.
13 years ago
jswearingen
United States
Hey, thanks. I'm glad to get some entries already. Simple is definitely better, the logo needs to work on something as small as an address label. Please keep the ideas coming in and I'll try to check in regularly.
13 years ago
jswearingen
United States
Great entries, everyone. Some things I've learned by reviewing your ideas:

For font, I don't like the text to be overly "scripty" font, like handwriting. I do like the "Swearingen" to be more of a print font, but not anything too common. I like the font in #7, or something like that.

Since Swearingen is such a long name, it probably makes sense to have it on the top line and a smaller "family" below it, like in #9

For the concept of 5 of us, I like the concept of us being together and/or growing together, like #8 or perhaps like leaves on a tree?

It's OK for the kids representation to be smaller than the parents representation, but I don't my representation to be in front with everyone behind me.

Keep up the great work, thanks!

-Jeff
13 years ago
jswearingen
United States
Just had an idea while riding my bike... I'd like to see 5 acorns representing the family members and a tree or branch representing Swearingen. Anybody up for putting together a try at that? Thanks!
13 years ago
jswearingen
United States
Hello and happy Monday to everyone.

Thanks for all the entries, they are helping me understand what I really want. Here are my thoughts:

I like icons that are very, very simple. I don't like shading, details, shadows, etc. Great examples of the type of simplicity I want are entries 7, 8, 24, 5 and 29.

I'd really like to see the 5 acorn concept with very simple icons for acorns. Here are links to a couple of examples of acorns I like:

http://www.zakwilson.com/show-image/240907/Zak-Wilson/Oaks-Softball-Acorn-logo.jpg

http://www.freeprintablecoloringpages.net/samples/Plants_And_Flowers/Acorn.png

If someone can figure out a way to incorporate a very simple tree to wrap the whole thing together, that would be really cool. I was thinking a line-art tree that met the same criteria for simplicity, perhaps just a single line drawn around the acorns.

Most of the entries submitted have been in landscape format, I am not against something that is more square or portrait.

It may be helpful to not include the word "family" in the logo.

I hope this feedback is helpful, the guide said to post as much information as possible.

I look forward to seeing your entry, thanks!

-Jeff
13 years ago
jswearingen
United States
Hey, great entries, thanks! I took the risk of showing the logos to the wife and kids last night. They like the acorn concept (I told them we were a little nuts.)

I'm still open to other adaptations of the acorn/tree concept, including going vertical with the tree. This may look terrible, I don't know. I'd like to see the acorns as simple as possible, so they'll print well in small sizes. The simple icons of #24 are a good reference (not birds, though, acorns). #64 would be better without the shadow on the acorns, I think they need to be solidly filled.

Thanks, everyone!
13 years ago
jswearingen
United States
More great entries, I'm very impressed with what we're getting. I may be slow to respond for the next couple of days, but gave the latest entries rankings.

I don't like the heavy balloon fonts, please use a font like the one in #90. While I've been asking for acorns, I really like the artistry in both #90 and #84. Very nice. I'm leaving #70 in the top slot for now, but I'd like it better with a thinner font. Thank you to everyone for their submissions.

-Jeff
13 years ago
jswearingen
United States
Sorry, one more note. I just realized that I could leave individual comments to the artists. I'll try to do a better job of this, rather than leaving generic feedback for everyone. First time customer. Thanks!
13 years ago
Josh
United States
wow - I just spent a little over an hour and got a Not Interested in less than five minutes after I posted. :(
13 years ago
bugy
Australia
Hello J Swearingen, would it be possible for you to rank as many designs as possible? Most designer wont bother to enter if they see only one designer ranked because they feel they wont have a chance. We also gain points based on where we are ranked the the end of the contest and msot designers will feel very hard done by that everyone except the winning designer gets nothing from being in the "not interested" pile.

Please see here for more details:
https://logotournament.com/forum/general_discussion/914
thanks,
bugy.
13 years ago
jswearingen
United States
Sorry for the helter skelter rankings, I've been at an event the last couple of days and just didn't have time to commit to this process. I did a very quick purge of several very good entries, please do not feel insulted by this. I was not aware of my ability to extend the contest & have done so for 5 days. Can someone tell me how the designers get paid? Do I help you by leaving your designs ranked, even if you're not #1 (or2)? Again, sorry for the less than thoughtful rankings, I appreciate everyone's efforts.
13 years ago
jswearingen
United States
I read the link about the point rankings and will make sure to consider that when reshuffling. Thanks.
13 years ago
jswearingen
United States
Hello & thank you everyone for the new entries. One of the things that's causing me to be "not interested" in many really cool designs is the complexity of them. When reviewing the logos, I'm printing them in three different sizes, ranging from 4" across (what you'd put on a beach towel monogram) to less than 1" across (what you'd put on a golf ball or a return address of an envelope). For example, I really like the new entry #185, but am concerned that the detail on the faces will be too much in the smaller use of the logo.

I continue to be amazed and impressed with the quantity and quality of the logos offered, thank you. Now that I understand how the final rankings affect your points, I will make sure to build final rankings that do not list multiple entries with only slight variations.

Respectfully,

-Jeff
13 years ago
jswearingen
United States
Hello again.

As much as I appreciate the new approaches to the logo, I'd like to encourage any new entries to stay with the acorn concept. Since the acorn concept was my idea, do not feel as if you are copying any other artist's work. Thank you.

-Jeff
13 years ago